As Travel to Southeast Asia Resumes a Surge in Invalid Traffic to Digital Travel Ads Follows
Bots make up to 80% of all invalid traffic for travel advertisers, a stark contrast to the 15-30% affecting other industries, says TrafficGuard.
Digital ad verification and fraud prevention platform, TrafficGuard, has revealed in its whitepaper by Juniper research that the Southeast Asia region could incur a loss of approximately US$56 billion to ad fraud – an amount that is subject to increase, due to the return of travel in the region.
TrafficGuard cites findings from the World Travel and Tourism Council (WWTC), which say that APAC’s travel and tourism sector is expected to approach pre-pandemic levels and travelers in the ASEAN region are estimated to reach 155 million in 2022, according to GlobalData. The travel surge in Singapore, Thailand, Indonesia, Malaysia, and the Philippines comes after the ease of travel restrictions here in Southeast Asia, with countries partially or fully opening their borders to vaccinated travelers.
Southeast Asia is notable for having one of the largest online travel markets, and travel ad fraud is expected to occur in these regions due to the market size, said TrafficGuard.
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