Podcast | Ad Fraud in E-commerce: Protecting your Business from Bots
Bots have been polluting the internet for years now, causing digital ad fraud in the APAC region to cost an estimated $17 million per day. Patricia Freijo from TrafficGuard, a company that provides ad verification, measurement, and fraud protection services, joins us to discuss common types of ad fraud stealing e-commerce customers, the implications of ad fraud on the retail industry, and ways to detect and defend against ad fraud.
Listen to the podcast 👉 here.
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.