Trafficguard Wins Best Search Software at The Drum Search Awards 2021
We are delighted to announce that TrafficGuard’s PPC protection has been recognized as the Best Search Software at The Drum Search Awards. See all winners from this years’ The Drum Search Awards.
Powered by the immense scale of data and the expertise behind our universal advertising verification suite, TrafficGuard’s PPC Protection drives superior search advertising performance by verifying advertising engagement as they occur, proactively blocking invalid traffic from infiltrating search campaigns – helping ad spend to reach more real users and protecting the integrity of data that marketers, agencies, designers and developers rely on day in, day out to drive performance improvements.
TrafficGuard also offers the first-ever free fraud protection tool, giving businesses transparency into the extent of invalid traffic in their search and display campaigns, so they can make informed optimisation decisions to improve their advertising performance.
Through this award, TrafficGuard has been recognised as an important tool for search advertising optimisation, helping businesses realise the opportunity for superior advertising performance by eliminating ad fraud.
We would like to thank The Drum Awards for recognising our efforts to combat ad fraud and strengthen the digital advertising ecosystem.
About The Drum Search Awards
The Drum Awards is a global awards programme which recognizes best practice, the best companies and the best people from across the marketing and communications industry. With its search awards category, the Drum Awards recognises creative thinking, strategy, and technological innovation, setting the standard for best practice in organic or paid search. Learn More
Get clued up on invalid traffic (IVT) and the ways our ad fraud protection is helping marketers fight back.