Don’t Let Fraud Steal Your Affiliate Budget

Affiliate marketing fraud is one of the most common types of digital marketing fraud, with tactics like attribution hijacking, cookie stuffing, and incentivised traffic often slipping past platform-level checks. TrafficGuard’s affiliate fraud detection software monitors every click and conversion in real time to identify suspicious activity and protect your affiliate marketing programme from manipulation. You reward affiliates for genuine performance, not fake engagement.


TrafficGuard detects several types of affiliate fraud, including click injection, non-compliant tracking, lead fraud, and credit card fraud linked to fake sign-ups. Our system flags affiliate fraudsters who exploit attribution loopholes and identifies low-value or incentivised conversions that reduce customer lifetime value. This level of visibility helps you keep your affiliate network clean and compliant.


Yes. By detecting and filtering fraudulent clicks and false attributions, TrafficGuard typically identifies that 5–10% of affiliate-attributed conversions are invalid. Reducing these invalid transactions directly cuts financial losses and improves the efficiency of your marketing budget, allowing you to reinvest in affiliates who generate real incremental conversions.


Most affiliate platforms apply filters after the fact, offering limited insight into why traffic was flagged. TrafficGuard operates in real time and analyses the entire affiliate funnel, combining advanced fraud detection and continuous monitoring across all channels: affiliate, paid social, and organic.

Affiliate fraud distorts performance metrics by inflating clicks, leads, and conversions with fake or low-value activity. These anomalies make your top partners look inefficient and your conversion rates unreliable. TrafficGuard’s fraud detection analytics provide verified attribution, ensuring you can clearly see which partners drive genuine performance and long-term customer value.


Yes. TrafficGuard’s affiliate fraud detection software works globally, detecting localised invalid traffic and geo-mismatched clicks in regions like the UK, Europe, and APAC. By identifying suspicious behaviour such as proxy usage or sudden unusual spikes in traffic, it ensures your affiliate marketing efforts remain compliant, optimised, and profitable across all markets.


To detect affiliate fraud, you need real-time visibility across all your affiliate channels. TrafficGuard uses continuous monitoring and fraud analytics to identify suspicious activity such as abnormal click-through rates, duplicate conversions, or invalid referrals. This proactive approach helps marketers detect and block fraud before it damages campaign performance.


Effective affiliate fraud prevention involves combining technology with best practices. Marketers should use advanced fraud detection tools, maintain continuous monitoring, and regularly audit partner performance to catch early signs of fraud. TrafficGuard automates this process, providing comprehensive protection that prevents manipulation and preserves partner trust.


You can optimise affiliate marketing performance by analysing verified traffic and focusing on incremental conversions. TrafficGuard’s affiliate fraud detection analytics reveal which affiliates genuinely drive new customers. By cutting fake traffic and invalid clicks, you increase efficiency, improve conversion rates, and ensure every commission rewards real value.