Looking for a CHEQ alternative?

TrafficGuard is a leading CHEQ alternative for advertisers who want click fraud detection and prevention purpose-built for paid media. Where CHEQ offers a broad go-to-market security suite spanning website, form, and CRM protection, TrafficGuard concentrates entirely on the channels you spend in; Google Search, Performance Max, Meta, and Affiliate.
That focus means deeper, advertiser-first analytics, real-time prevention before budget is wasted, and pricing that’s transparent from self-serve through enterprise, rather than a quote-only platform where ad fraud is one module among many.

The main difference is focus. TrafficGuard is built specifically for advertisers, using multi-layered verification, behavioural signals, and user-level analysis to block invalid traffic before it reaches your campaigns and pollutes optimisation. Everything in the product serves cleaner ad spend and clearer performance data.
CHEQ is a broader cybersecurity and go-to-market protection platform where paid-media fraud is one capability within a larger suite. For advertisers, that can mean more breadth than they need, a heavier implementation, and enterprise-only pricing, versus TrafficGuard’s advertiser-first depth, exportable data, and faster time to value.

CHEQ states coverage across Google Ads including Performance Max as part of its wider platform. The question for advertisers is depth: how much of the product is purpose-built for protecting automated, signal-driven formats like PMax.
TrafficGuard provides real-time protection across PMax inventory and signals, preventing invalid traffic from influencing conversion paths, audience learning, and bidding models, so your Performance Max campaigns get the same data integrity as Search and Social, from a platform that treats PMax as a priority, not a line item.

Both platforms run sophisticated, multi-signal detection, this isn't a claim that one catches bots and the other doesn't. The difference is what the data is built for. TrafficGuard's detection is oriented around protecting advertising outcomes, with transparent reasons for every flagged click.
CHEQ analyses traffic through the lens of a security platform, surfacing threats across the wider funnel. If your priority is clean campaign data and advertiser-level transparency you can export and act on, TrafficGuard is purpose-built for it.

TrafficGuard is built for advertisers who need scalable protection across all major paid channels, from growing businesses on self-serve through to enterprise and agency account structures, without visit caps or domain limits.
Brands investing heavily in Google Search, Performance Max, Meta, or Affiliate benefit from real-time protection and transparent, exportable data. CHEQ tends to suit large organisations looking for a broad security platform across the whole funnel; TrafficGuard suits advertisers who want specialised ad-fraud protection that scales with their spend.

Absolutely. TrafficGuard integrates directly with Google Ads, Meta Ads, leading analytics suites, affiliate networks and platforms. This enables advertisers to manage click fraud detection and prevention from one central dashboard.
These integrations support unified reporting, consistent performance data, and easier campaign management across channels. CHEQ has more limited integration options, which can restrict visibility for advertisers operating at scale.