TrafficGuard vs Fraud0
Looking for a Fraud0 alternative?
Fraud0combines bot detection and Google Ads IP blocking with refund recovery for invalid clicks that have already been charged. TrafficGuard puts prevention first, identifying the user behind each click and acting in real time across Google Search, Performance Max, Meta and Affiliate.
Protect your budget before it is wasted, keep optimisation signals cleaner and recover refunds when prevention was not already in place.
*30 days free. Detection mode, nothing blocked, no charge.
Compare Invalid Traffic Protection
TrafficGuard vs Fraud0
Both platforms detect invalid traffic, but they take different approaches to what happens next. Compare real-time prevention, Google Ads refunds, Performance Max, Meta, reporting and pricing.
Winning at Protecting Your Digital Ad Spend
TrafficGuard vs Fraud0
Complete Invalid Traffic Protection
Prevent first, recover second
fraud0 combines Google Ads IP blocking with refund recovery when invalid spend gets through. Claims can cover traffic from the previous 60 days, with Google deciding whether a credit is issued and fraud0 charging a 33.33% success fee on recovered spend.
TrafficGuard is built around preventing that spend first. Invalid traffic is identified and acted on in real time, helping protect both budget and the campaign data used for optimisation. Scale customers can also use refund recovery for eligible clicks that occurred before prevention was in place.
Go beyond bot detection
Bots are only one source of wasted paid traffic. Genuine users can also repeatedly click paid ads without creating incremental value, including existing customers returning through branded search.
TrafficGuard identifies users across interactions and applies user-level frequency controls, helping reduce repeat and non-incremental paid clicks while keeping legitimate customers connected to your brand.
Protect the signals Google and Meta learn from
Invalid traffic does more than waste the cost of a click. It can enter conversion data, remarketing audiences and the signals used by automated bidding.
TrafficGuard automatically protects Google Search, Performance Max and Meta in real time. On Meta, invalid users can be added to exclusion audiences across ad sets. Performance Max Shield provides dedicated protection for the signals PMax uses to optimise delivery.
TrafficGuard
Customer Results
£79K in PPC budget unlocked 22% improvement in conversion rate.
11.3% of annual budget unlocked 11.5% increase in conversion.
96% reduction in invalid spend 11% increase in loan applications.
TrafficGuard Omnichannel
More Than a Clixtell Alternative
One platform for invalid traffic protection across your acquisition channels.
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Google Search
TrafficGuard blocks fraud before it drains your Search campaigns, detecting fake engagements in real time, verifying every interaction, and keeping your growth powered by real users.
Performance Max
Break free from Google’s ‘black box‘ with total transparency. Gain unmatched insights, optimise across channels, and protect your ad spend to drive real results.
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Social
Protect your Facebook ads from invalid traffic. Identify and block invalid traffic across Facebook and Instagram.
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Affiliate
Recover spend lost to fake sign-ups, hijacked clicks, and inflated conversions. TrafficGuard uncovers commission fraud fast, giving you the evidence to claim back what’s yours and reinvest in growth.
Message from TrafficGuard CEO
"We built TrafficGuard to be the most advanced click fraud prevention software for advertisers serious about growth."
FAQs
Can’t find what you are looking for? Go to our support page to learn more.
What is the best Fraud0 alternative?
TrafficGuard is a Fraud0 alternative for advertisers that want to prioritise real-time invalid traffic prevention. fraud0 combines bot detection and Google Ads IP blocking with refund recovery. TrafficGuard protects Google Search, Performance Max, Meta and Affiliate, while also identifying repeat and non-incremental traffic from genuine users. Google Ads refund recovery is available to Scale customers alongside prevention.
What are the key differences between TrafficGuard and Fraud0?
The main differences are prevention, user-level controls and channel execution. fraud0 provides real-time IP blocking on Google Ads and refund recovery for eligible invalid spend. TrafficGuard focuses on preventing invalid traffic before it wastes budget, while also managing repeat clicks from genuine users and providing automated protection across Google Search, Performance Max and Meta.
Does Fraud0 support Google Performance Max campaigns?
Yes, although its approach differs from TrafficGuard. fraud0 can exclude low-quality placements and use conversion-value rules because audiences cannot be directly excluded from Performance Max delivery. TrafficGuard's Performance Max Shield applies dedicated real-time IP and signal protection to help keep invalid traffic out of the data PMax uses for optimisation.
How does TrafficGuard pricing compare with Fraud0?
fraud0 plans are based on monthly sessions, starting at $50 for 50,000 sessions, with a 33.33% success fee on Google Ads refunds recovered through its reports. TrafficGuard Shield costs $49 per month for eligible Google Ads accounts with up to $30,000 in monthly spend. Scale supports larger budgets, multiple accounts, Performance Max, Meta and Affiliate.
Can TrafficGuard protect Meta ads as well as Google?
Yes. TrafficGuard provides invalid traffic protection for Meta alongside Google Search and Performance Max. Meta clicks are validated at browser level, with invalid users automatically added to exclusion audiences. fraud0 also supports Meta through pixel events and custom audiences that advertisers configure and apply to their ad sets.
Isn't Google's built-in invalid click detection enough?
Yes. Google Ads refund recovery is available to TrafficGuard Scale customers alongside invalid traffic prevention. This means eligible invalid clicks that occurred before prevention was enabled can still be submitted for recovery, while ongoing protection focuses on stopping future wasted spend before a refund is necessary.
That still gives you substantial Fraud0-related query coverage, but without making someone scroll through another 800 words after they have already understood the comparison.
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What Make TrafficGuard Stand Out
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