TrafficGuard vs Fraud Blocker

TrafficGuard is a Fraud Blocker alternative for advertisers that need click fraud protection beyond standard Google Ads and Meta exclusions.

Both platforms use multiple traffic signals to identify invalid activity. TrafficGuard adds user-level analysis, repeat and non-incremental traffic controls and dedicated protection across Performance Max, Affiliate and Mobile, making it particularly suited to advertisers managing larger or more complex acquisition programmes.

Fraud Blocker analyses website traffic using more than 50 signals and prevents identified sources through Google Ads IP exclusions and Meta Custom Audiences.

TrafficGuard uses more than 200 indicators alongside behavioural and user-level analysis. It also provides dedicated controls for repeat and non-incremental traffic and broader protection across Search, Performance Max, Meta, Affiliate and Mobile.

The platforms also use different commercial models. Fraud Blocker plans are based primarily on monthly click volume, while TrafficGuard Shield is based on monthly Google Search ad spend.

Yes. Fraud Blocker supports Google Performance Max campaigns by sending identified bad IP addresses to campaign exclusion lists. It also supports several other Google campaign types including Search, Display, Shopping, Demand Gen and YouTube.

TrafficGuard provides dedicated Performance Max Shield functionality through its Scale solution, combining invalid traffic prevention with reporting designed specifically for Performance Max campaign activity.

Yes. Fraud Blocker integrates with Meta Ads. It monitors visitors reaching a website through Facebook and Instagram campaigns and adds users identified as harmful to a Custom Audience that is excluded from selected ad sets.

TrafficGuard also provides Meta protection, using browser-level validation and automatic audience exclusions to reduce invalid traffic across supported website conversion campaigns.

Fraud Blocker's direct advertising integrations focus on Google Ads and Meta. Its website states that flagged IP addresses can be exported for use with other advertising networks.

TrafficGuard provides dedicated Affiliate traffic verification and Mobile acquisition protection alongside Search, Performance Max and Meta. Affiliate protection can validate traffic from click through to conversion, while Mobile protection includes install and attribution verification.

TrafficGuard Shield currently starts at $49 per month and covers a single Google Search account and website with up to $30,000 in monthly ad spend. Larger advertisers and those requiring multiple channels use TrafficGuard Scale with custom pricing.

Fraud Blocker Standard starts at $79 per month for 5,000 ad clicks. Its Pro plan starts at $99 per month for 25,000 ad clicks, while Enterprise starts at $489 per month for 250,000 or more clicks.

Pricing and allowances can change, so advertisers should check each provider's current pricing before purchasing.

Fraud Blocker states that advertisers are not automatically charged for clicks above their monthly plan limit. However, fraud protection ends once the allowance is exceeded unless the advertiser upgrades or waits for the next billing period.

TrafficGuard Shield is instead limited by monthly Google Search ad spend, covering advertisers spending up to $30,000 per month. Advertisers above that threshold can move to Scale.

Fraud Blocker is suited to advertisers looking for straightforward Google Ads and Meta click fraud protection with published click-based plans.

TrafficGuard is better suited to advertisers that want to analyse traffic at user level, control repeat and non-incremental activity, protect Performance Max or run acquisition across Affiliate and Mobile as well as Google and Meta. Scale also supports larger agency, multi-account and enterprise environments.