CS Insights: Understanding Non-Incremental Engagement in Paid Ads

Not all wasted ad spend comes from bots. In our latest CS Insights, Kalen explains how real users repeatedly clicking your paid ads, particularly branded search, can quietly drain your budget without delivering any incremental value.

In this video, you will see:

• What non-incremental engagement looks like in practice and why Google will not flag it
• How TrafficGuard’s User Identity Stitching process tracks repeated clicks across campaigns back to individual users
• A live look at our non-incremental click report, including a real example of one user generating over $200 in ad spend in just three days
• How click frequency thresholds allow marketers to redirect repeat users to organic results and reinvest that budget into new acquisition

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