Blogs

This blog breaks down what bot traffic really is, how it erodes your ad spend, and how to fight back with clarity and confidence.

Why Click Fraud Is Evolving Faster Than Ever As digital advertising budgets balloon and automation takes centre stage, fraudsters are stepping up their game.

Programmatic advertising is a double-edged sword. It gives marketers speed, scale, and targeting precision, while quietly inviting fraudsters through the back door.

Whether you're running lean in a startup or managing million-dollar accounts at an agency, click fraud creeps in, siphoning your ad spend, skewing your data, and throwing performance off course

Click fraud isn’t some theoretical risk or a line item to ignore. It’s active. It’s aggressive. And it’s eating through your ad budget while you pat your dashboards on the back.

Click fraud isn’t a fringe issue or a niche concern. It’s a billion-dollar problem that’s eroding ad performance across every industry

Click fraud in B2B lead generation isn’t just a nuisance, it’s a performance killer. It happens when your paid ads are deliberately clicked on by bots

Reseller bots click ads, waste spend, and corrupt marketing performance.

Prevent click fraud to protect budgets, data, and campaign performance

Online retail, how to stay ahead of the game?

From holiday shopping sprees and Black Friday madness...