Blogs

Reseller bots click ads, waste spend, and corrupt marketing performance.

Prevent click fraud to protect budgets, data, and campaign performance

Online retail, how to stay ahead of the game?

From holiday shopping sprees and Black Friday madness...

In performance-driven PPC campaigns, every click has financial weight.

Many online retailers unknowingly drain their resources by retargeting customers who are already engaged.

Bots and inefficient campaigns are draining your ad spend.

Key trends and operator insights

The eCommerce landscape continues to evolve at a rapid pace, presenting both opportunities and obstacles for online retailers of all sizes.

The power of brand campaigns, the hidden costs of navigational traffic, and practical ways to improve spending while maintaining visibility

Bots are draining ad budgets and distorting campaign data.

The nature of sportsbooks’ business means they face unparalleled challenges when it comes to digital advertising.