Blogs

Smarter eCommerce bidding strategies for maximum ROAS

How TrafficGuard helps operators maximise their PPC budgets within the framework of Google's gambling policies.

Cross the final hurdle first with these advertising tactics

The Honey.com cookie stuffing case highlights a rising affiliate fraud threat that falsely attributes conversions. Learn how TrafficGuard’s fraud prevention stops it before it impacts you.

Bot detection has become increasingly critical as bots target campaigns with tactics that inflate metrics but deliver no real value.

The sports betting industry is dynamic, competitive, and lucrative - but it’s also highly susceptible to ad fraud.

PPC ads are a quick route to new customers for many businesses. What’s often overlooked though, is the hidden cost of navigational traffic

PPC traffic can be impacted by all significant events in the calendar, from Black Friday to new product launches. Find out how to manage these traffic spikes.

Invalid traffic, like bots and fake clicks, is a big problem for online ads. Read our blog on effective click fraud strategy.

As a marketer, you’re in the business of capturing consumer interest in a crowded, competitive space. Find out how you can outsmart ad fraudsters.

Attracting new customers isn’t just important—it’s essential.

These returning users are unwittingly eating away at advertising budgets.