Blogs

Stop fake clicks from killing sportsbook ROI

Brand-spend automation risks blind spots and wasted clicks.

Stop affiliate fraud draining sportsbook growth.

Stop click fraud draining travel ad spend during holiday peaks.

Optimise PPC by balancing AI automation and human oversight.

Smarter detection safeguards campaigns and preserves clean performance data.

TrafficGuard’s analytics give you the visibility Google doesn’t, helping you optimise spend and boost ROI.

In this blog, we break down the most common mistakes digital marketers make in PMax campaigns and how to avoid them

Google’s Gemini AI is improving ad fraud detection, but it only covers Google’s ecosystem. Marketers still need independent, cross-channel protection to stop wasted spend.

This blog breaks down how click fraud operates, the deceptive tactics behind it, and what you can do to fight back with confidence.

Google phased out Smart Shopping campaigns at the end of 2022, and by 2025, Performance Max (PMax) has become the dominant campaign type across the Google Ads ecosystem

In this blog, we break down exactly how fraud traffic eats away at your ad budget, the warning signs to look out for, and the steps you can take to stop it.