Resources

If you are evaluating click fraud prevention software, these are the five features that actually matter.

In this blog, we’ll unpack 7 effective ways to stop click fraud before it sabotages your next campaign.

Click fraud is no longer a fringe problem; it's a systemic threat siphoning off an estimated $100 billion in ad spend annually.

we break down the most common types of click fraud, how they operate, and why built-in platform protections are no longer enough for results-driven marketers.

This blog breaks down what bot traffic really is, how it erodes your ad spend, and how to fight back with clarity and confidence.

Why Click Fraud Is Evolving Faster Than Ever As digital advertising budgets balloon and automation takes centre stage, fraudsters are stepping up their game.

Programmatic advertising is a double-edged sword. It gives marketers speed, scale, and targeting precision, while quietly inviting fraudsters through the back door.

Whether you're running lean in a startup or managing million-dollar accounts at an agency, click fraud creeps in, siphoning your ad spend, skewing your data, and throwing performance off course

Click fraud isn’t some theoretical risk or a line item to ignore. It’s active. It’s aggressive. And it’s eating through your ad budget while you pat your dashboards on the back.

Click hijacking is a deceptive and deeply damaging form of click fraud that siphons off your ad spend without you ever noticing.

Click fraud isn’t a fringe issue or a niche concern. It’s a billion-dollar problem that’s eroding ad performance across every industry

Click fraud in B2B lead generation isn’t just a nuisance, it’s a performance killer. It happens when your paid ads are deliberately clicked on by bots

Reseller bots click ads, waste spend, and corrupt marketing performance.

Prevent click fraud to protect budgets, data, and campaign performance

Online retail, how to stay ahead of the game?

From holiday shopping sprees and Black Friday madness...

In performance-driven PPC campaigns, every click has financial weight.

Digital advertising is designed to fuel growth but for too many eCommerce brands, a huge portion of ad spend is being wasted. 

Many online retailers unknowingly drain their resources by retargeting customers who are already engaged.

Bots and inefficient campaigns are draining your ad spend.

Key trends and operator insights

The eCommerce landscape continues to evolve at a rapid pace, presenting both opportunities and obstacles for online retailers of all sizes.

The power of brand campaigns, the hidden costs of navigational traffic, and practical ways to improve spending while maintaining visibility