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Google Ads copy that improves performance
Learn how affiliate attribution gets manipulated and how to prevent affiliate fraud
Your score can read 80% while your campaigns bleed budget. Here is what actually needs fixing, and in what order.
How To Use Keyword Planner For Better Traffic
Invalid traffic explained for advertisers
Your campaigns align. Your data does not.
TrafficGuard dashboard exposes misattribution and non-incremental affiliate activity clearly
What ROAS really means and who's stealing it
We’ve spoken at length at how amazing TrafficGuard is...
Your PPC budget is funding existing customers, not new ones. Here is why navigational traffic is silently draining your ad spend.
Hidden ROI Losses in Marketing Dashboards
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Where your telco subscriber acquisition budget actually goes
Using affiliate advertising channels in your marketing mix?
Fraudsters use sophisticated methods to exploit the system, find out how to stop invalid traffic.
If you’re in finance or fintech, chances are it is. You're paying a premium for clicks in one of the most competitive ad markets.
Top click fraud threats in sports betting Google campaigns
Click fraud and bot traffic are quietly undermining your campaigns
How machine learning blocks evolving click fraud in real-time.
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Every click on your Google PPC ads should be a strategic move...
Download TrafficGuard’s ultimate guide on how invalid traffi
From unravelling the complexities of invalid traffic...
97% of your branded keyword spend reaches...
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In the fiercely competitive world of sports betting...
A América Latina se posicionará como região de crescimento.
The digital marketing agency space is a crowded one, and...
The significant impact of invalid traffic on the education sector...
Combatting invalid traffic for enhanced...
Learn more about ad fraud and sports betting...
229 million people tuned in to the first week...
A indústria financeira é extremamente competitiva.
La industria financiera y la disputa por la mayor parte del mercado
Arm yourself with the knowledge to fight ad fraud...
Performance advertising is plagued by different tactics...
User behaviour changes that take over Ramadan...
The impacts of fraud for mobile apps are significant and...
Ad fraud is constantly evolving to avoid detection...
Tamam Finance boosts mobile attribution accuracy with TrafficGuard protection
TrafficGuard appoints ex-Google AI leader Scott Thomson as Head of AI
TrafficGuard CEO Mathew Ratty discusses how AI-driven bots and invalid traffic are reshaping digital advertising
TrafficGuard expands US operations amid rising ad fraud
Ad fraud is evolving fast, quietly draining budgets and distorting performance.
Hidden invalid traffic drains budgets and distorts performance across digital campaigns.
Affiliate fraud drains budgets and hides genuine partner performance.
GenAI and AI agents are inflating search traffic, corrupting data, and draining ad budgets.
Affiliate marketing faces rising fraud, draining budgets and eroding trust.
AI-powered bots drive sophisticated ad fraud, draining global marketing budgets.
Hyper-engaged users inflate CACs, draining ad budgets and distorting performance.
AI-powered bots are exploiting sportsbook bonuses and PPC ads, draining budgets and distorting campaign performance.
AI reshaping AdTech, fraud prevention, and advertising
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Mobile operators are investing heavily in digital campaigns
AI click fraud is draining legal firms' ad budgets
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AI bots are hijacking ad budgets with invisible click fraud.
Mobile ad fraud is eroding telecom ROI and subscriber growth.
Retailers embraced ecommerce, only to discover an invisible threat.
AI bots exploit sportsbook bonuses, inflating costs and wasting budgets.
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Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.
44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.
The growing collaboration between marketing technology (MarTech) and advertising technology.
An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.
Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back
Advertising fraud is a rising challenge facing brands.
Is Ad Fraud Really Under 1%?
As the online sports betting industry continues to grow, so too do its fraud risks.
The Hidden Dangers of AI for E-Commerce
eSports Marketing: Influencers, Content & Fraud Prevention Strategies
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Business Awards UK reveals the winners and finalists of the 2024
AI is transforming digital marketing, but at what cost?
Mobile technology continues to reshape the sports betting world
A considerable shift in the sports betting industry.
Highlighting why sportsbooks must prioritise ad fraud prevention...
Fraudsters now have their sights set on iGaming...
The promise of high click returns for advertisers...
In an era where the stakes are high...
Invalid traffic impact on the US sportsbook market...
Exposing the industry to significant fraudulent activities...
advertising on digital channels and not worried about the efficacy of your spend?
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Taking the gamble out of Accelerating Growth: Maximising Your Marketing in New Sportsbetting Markets
Too many sportsbooks are wasting their marketing dollars...
How sportsbooks must create competitive advantages...
Inclusive marketing is more than simply a passing fad...
TrafficGuard, has revealed in its whitepaper...
Ad fraud has always been an issue for marketers...
LinkedIn data has revealed that women are...
The banking and financial services sector...
Amid the seasonal rush, brands are at risk of scams & fraud.
Veja como investir em tecnologias como IA e ML pode...
A primeira data comercial do ano...
A fraude de anúncios digitais tem sido um dos meios...
TrafficGuard, today announced the appointment of Elie Shuggi
Singapore lifted its public anti-Covid protective measures..
A fraude é um dos componentes do tráfego inválido...
The average ad fraudster makes $5-20 million dollars a year.
User acquisition plays a crucial role in the success of...
The answer to every marketer's dream....
TrafficGuard is fraud prevention for digital advertising...
Learn the best marketing strategies from industry experts...
Kalen Bushe's thoughts on The Importance of Brand Safety
Mat Ratty's insights on AI's new risks and rewards...
The purpose of advertising is to influence behaviour...
Artificial Intelligence’s explosive growth in 2023...
Our Affiliate Protection Product offers full-funnel ad pr...
Perth-based digital ad verification and fraud prevention...
Highlighting the importance of the fresh capital...
Tabcorp has partnered with TrafficGuard for...
TrafficGuard named the Most Effective Anti-Fraud Solution
TrafficGuard included in 'Best Tools for PPC Marketers 2022'
Lack of communication a problem with the adtech world
Tech’s push for a privacy-focused future impacts everyone...
Ad fraud in the hospitality industry is often overlooked...
Como a época de rematrícula oferece oportunidades...
In advertising, ignorance on a grand scale...
The emergence of digital analytics products...
Adveritas has just announced the first sale of its...
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Mat Ratty and TechNew 180 discuss Pmax challenges...
Mat Ratty discusses concerns relating to PMax's AI
Ad fraud is becoming increasingly complex to detect...
Beat ad fraud with prevention...
Bots have been polluting the internet for years.
Sportsbooks must stay ahead of the curve...
TrafficGuard Extends Ad Protection to Facebook Ads...
96% reduction in IVT spend rate
97% reduction in bot traffic
9 in 10 non-incremental engagements eliminated
66% installs flagged as fraudulent or misattributed
$73K reinvested in 7 months
$120K annualised budget unlocked
42% of ad spend saved from invalid clicks
33% of budget reinvested into clean traffic
23× ROI
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62.5% reduction in bot traffic within one month
70% drop in non-incremental engagement
₹107k ad budget unlocked and reinvested into genuine users
$2.6M saved from returning users
$208K rescued from bot activity
47x ROI
$219k saved from returning users
$11K rescued from bot activity
~10k incremental conversions
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A solid 13x return on investment
27% reduction in invalid clicks
9 in 10 non-incremental engagements eliminated
17% of PPC clicks were invalid
85.5% of IVT from non-incremental users
5x ROI
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70% saving in conversion costs
20% improvement in conversion rates
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8% improvement in conversion rates
£79,000+ of budget unlocked
8.7% of ad budget was lost to invalid clicks
56% of invalid traffic was due to multiple clicks
15.4% projected increase in conversions
£20,000 identified as being wasted on IVT
37.5% increase in conversion rate
$115k saved in 7 days
23% of traffic identified as invalid
$70k saved per month
25% of traffic identified as invalid
Average of 25% of clicks identified as invalid, with peaks up to 40%
Advertising ROI improved by 25%
ROI improved by 24x
8% improvement in conversion rate
TrafficGuard' 2-week Meta ads audit analysing traffic quality and campaign performance
How sports betting affiliate misattribution turns risk-free CPA into hidden commission waste.
Our innovative strategies to combat ad fraud...
Achieve significant cost savings...
When the stakes are high, the risk of fraud is nigh...
The Frontline defense against invalid traffic...
The intricacies of utilising search term insights...
Identifying excessive clickers with TrafficGuard...
Offering marketers the insights they need...
Stay ahead and boost user acquisition...
Mumbrella Travel Marketing Summit 2023
Revealing the game-changing features of TrafficGuard...
Ad:tech New Delhi was all about what’s trending in...
You can maximise your sports betting success...
The challenges faced by Sports Betting advertisers...
Webinar: Maximize value from outcome-based marketing.
Hidden truth behind disappointing affiliate marketing...
Discover how to protect your ad budget...
The intricate world of affiliate ad fraud...
All marketers know that cookies are an important part of...
Get valuable insights on why ad fraud prevention should be..
Explore the capabilities of TrafficGuard Mobile...
Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
IVT Explained: Unraveling SIVT & GIVT's digital mischief.
A indústria financeira está no top 3 das que...
Matt Sutton, CRO at TrafficGuard recently spoke at App Promo
Identify and block fraudulent ad clicks and impressions...
TrafficGuard warns of the proliferation of bots...
Guard your bets: PPC protection for sports betting business
Boost ROI! Secure your PPC campaigns with TrafficGuard.
Fight ad fraud, boost app installs with TrafficGuard.
Safeguard your Ads: TrafficGuard's ad fraud prevention...
Banish ad fraud, boost conversions with TrafficGuard.
Advertise boldly with TrafficGuard's ad fraud prevention.
Secure affiliate marketing with TrafficGuard Protect Pro.
Defend mobile campaigns with TrafficGuard Protect Pro.
Webinar: Amplify ROI with spot-on metrics measurement...
Halt click and ad fraud for an optimum advertising ROI...
The top choice for sports betting companies globally...
Guide: Activating TrafficGuard Subscription on Google Cloud
Virtual Keynote: Thwarting ad fraud to boost ROI...
GDG Perth Meetup: TrafficGuard's GCP migration presentation
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