Real-time ad fraud protection helps Altrooz deliver high-value user acquisition
Altrooz is a mobile marketing company with a passion for building leading-edge technology. Founded in 2012, Altrooz began with a mission to solve marketing challenges for brands and agencies in the ever-changing mobile landscape.
Utilising real-time intelligence on user behaviour, Altrooz helps marketers connect their mobile content with valuable audiences through a global network of traffic sources.
As a business that is constantly innovating to deliver greater value for its clients, Altrooz understood that there was a big opportunity to improve advertising performance for its clients by preventing ad fraud.
It is not uncommon for marketing technology companies like Altrooz to rely on its clients for quality reporting to drive optimisation. This means optimisation is only as fast and effective as the reporting shared with it. It was also spending significant time reconciling media volumes with clients for billing. While many accept these pains as par for the course, Altrooz was looking for a solution to help it deliver even better results for its clients.
increase in their clients' advertising ROI
Time saved on manual processes
Confidence to expand their network of traffic sources
“Fraudsters are smart and they are constantly coming up with new schemes attempting to steal money from advertisers. With TrafficGuard as our partner, we are better able to stay ahead of the fraudsters and exceed our clients’ goals.”
Rob Crumpler, CEO, Altrooz
With integration options built specifically for marketing technology companies, TrafficGuard’s real-time ad fraud prevention integrated seamlessly with Altrooz’s proprietary platform to exceed client advertising performance, deliver high-value user acquisition and maximise engagements.
20% increase in advertising ROI
Filtering out invalid clicks before they get to the advertising destination and mobile measurement platforms, helps Altrooz keep its performance data clean for faster campaign optimisation, resulting in superior advertising performance for its clients. Knowing its clients are protected from ad fraud, Altrooz can safely onboard and scale with new traffic sources. This improved reach and campaign optimisation has resulted in an advertising ROI increase of 20% for its clients.
Faster campaign optimisation
TrafficGuard strengthens Altrooz’s optimisation process by verifying its traffic and ensuring data isn’t skewed by fraud. With real-time visibility of traffic quality, Altrooz not only sees the sources delivering invalid traffic but also those delivering verified traffic that it wants to scale. Altrooz CEO, Rob Crumpler explains,
" With TrafficGuard we can focus on KPI optimisations for our advertisers to make sure they are getting their best customers."
80% time saved on manual processes
Automated fraud prevention reduces the time and burden of volume reconciliation processes between Altrooz and its clients by as much as 80% – freeing its clients from manual activities and enabling Altrooz to focus on activities that drive client campaign performance. Rob says,
"Gone are the days of manually optimising out fraud. Now we can better focus on driving results for our clients."