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This blog breaks down how click fraud operates, the deceptive tactics behind it, and what you can do to fight back with confidence.

Google phased out Smart Shopping campaigns at the end of 2022, and by 2025, Performance Max (PMax) has become the dominant campaign type across the Google Ads ecosystem

In this blog, we break down exactly how fraud traffic eats away at your ad budget, the warning signs to look out for, and the steps you can take to stop it.

This blog unpacks the risks, signals, and strategies for scaling accounts safely, with click fraud prevention at the core of your PPC management.

Let’s break down how traditional click fraud filters stack up against TrafficGuard, and why the difference matters more than ever in 2025.

In this blog, we uncover how competitor click fraud works, how to spot the warning signs, and how to stop it before it drains your performance.

Let’s unpack how domain spoofing works, the threats it poses to your campaigns, and how to stop it with smart tactics and click fraud prevention software.

In this blog, we break down what botnet clicks are, how to spot the warning signs, and what marketers can do

we break down what click fraud in display advertising looks like, the most common techniques fraudsters use

This blog breaks down how click fraud hijacks eCommerce campaigns, why your best-performing traffic

Blocking IP addresses associated with click fraud is one of the simplest ways to protect your campaigns and reclaim control.

As sports betting ad budgets reach record highs, fraudsters are zeroing in on every click. From bots manipulating bonuses to navigational traffic inflating bids

Fraudsters use sophisticated methods to exploit the system, find out how to stop invalid traffic.

If you’re in finance or fintech, chances are it is. You're paying a premium for clicks in one of the most competitive ad markets.

Top click fraud threats in sports betting Google campaigns

Click fraud and bot traffic are quietly undermining your campaigns

How machine learning blocks evolving click fraud in real-time.

Every click on your Google PPC ads should be a strategic move...

Our expertly crafted handbook...

Download TrafficGuard’s ultimate guide on how invalid traffi

From unravelling the complexities of invalid traffic...

97% of your branded keyword spend reaches...

Las previsiones de eMarketer muestran que...

Mobile apps are at a heightened risk as fraudsters...

In the ever-evolving world of mobile app marketing...

In the fiercely competitive world of sports betting...

With increasing budgets and spending...

A América Latina se posicionará como região de crescimento.

The digital marketing agency space is a crowded one, and...

The significant impact of invalid traffic on the education sector...

Combatting invalid traffic for enhanced...

Learn more about ad fraud and sports betting...

229 million people tuned in to the first week...

Using affiliate advertising channels in your marketing mix?

A indústria financeira é extremamente competitiva.

La industria financiera y la disputa por la mayor parte del mercado

The past decade has seen consumer spend skyrocket...

Arm yourself with the knowledge to fight ad fraud...

Tackling ad fraud in the Gaming Industry...

Upselling services? Every click has to count...

What mobile gaming marketers can do to fight fraudsters...

Performance advertising is plagued by different tactics...

User behaviour changes that take over Ramadan...

The impacts of fraud for mobile apps are significant and...

Ad fraud is constantly evolving to avoid detection...

Fraud prevention is not a tick box exercise...

Mobile accounts for an increasing proportion of ad spend...

Mobile operators are investing heavily in digital campaigns

AI click fraud is draining legal firms' ad budgets

AI bots are hijacking ad budgets with invisible click fraud.

Mobile ad fraud is eroding telecom ROI and subscriber growth.

Retailers embraced ecommerce, only to discover an invisible threat.

AI bots exploit sportsbook bonuses, inflating costs and wasting budgets.

Bots, fake clicks, and returning users are draining ad budgets and undermining efforts to attract new bettors.

44% of traffic in paid acquisition campaigns for sports betting operators is invalid or fraudulent.

The growing collaboration between marketing technology (MarTech) and advertising technology.

An alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers.

Ad Fraud in affiliate marketing: Mathew Ratty on how to fight back

Advertising fraud is a rising challenge facing brands.

Is Ad Fraud Really Under 1%?

As the online sports betting industry continues to grow, so too do its fraud risks.

The Hidden Dangers of AI for E-Commerce

eSports Marketing: Influencers, Content & Fraud Prevention Strategies

Business Awards UK reveals the winners and finalists of the 2024

Business Awards UK reveals the winners and finalists

AI is transforming digital marketing, but at what cost?

Mobile technology continues to reshape the sports betting world

A considerable shift in the sports betting industry.

A boom in the online gaming market...

The relentless rise of invalid traffic and ad fraud

Highlighting why sportsbooks must prioritise ad fraud prevention...

From bidding wars to dirty traffic...

Fraudsters now have their sights set on iGaming...

The promise of high click returns for advertisers...

Fraudsters follow the money...

In an era where the stakes are high...

Invalid traffic impact on the US sportsbook market...

Exposing the industry to significant fraudulent activities...

advertising on digital channels and not worried about the efficacy of your spend?

Companies were found to have purchased ad space...

Too many sportsbooks are wasting their marketing dollars...

How sportsbooks must create competitive advantages...

Inclusive marketing is more than simply a passing fad...

TrafficGuard, has revealed in its whitepaper...

Companies take a stand against ad fraud...

Ad fraud has always been an issue for marketers...

Essential ingredients for a powerful brand...

LinkedIn data has revealed that women are...

Especialistas entrevistados pelo Metrópoles...

The banking and financial services sector...

Amid the seasonal rush, brands are at risk of scams & fraud.

Veja como investir em tecnologias como IA e ML pode...

A primeira data comercial do ano...

The ad fraud cost is estimated to reach US$44 billion.

Australian organisations should step up their defences...

A fraude de anúncios digitais tem sido um dos meios...

TrafficGuard, today announced the appointment of Elie Shuggi

Singapore lifted its public anti-Covid protective measures..

A fraude é um dos componentes do tráfego inválido...

The average ad fraudster makes $5-20 million dollars a year.

User acquisition plays a crucial role in the success of...

The answer to every marketer's dream....

TrafficGuard is fraud prevention for digital advertising...

Learn the best marketing strategies from industry experts...

Kalen Bushe's thoughts on The Importance of Brand Safety

Mat Ratty's insights on AI's new risks and rewards...

The answer to every marketer's dream...

The purpose of advertising is to influence behaviour...

Artificial Intelligence’s explosive growth in 2023...

The MarTech Summit has transitioned to the virtual world...

Our Affiliate Protection Product offers full-funnel ad pr...

Perth-based digital ad verification and fraud prevention...

Highlighting the importance of the fresh capital...

Tabcorp has partnered with TrafficGuard for...

TrafficGuard named the Most Effective Anti-Fraud Solution

TrafficGuard included in 'Best Tools for PPC Marketers 2022'

Lack of communication a problem with the adtech world

Tech’s push for a privacy-focused future impacts everyone...

Ad fraud in the hospitality industry is often overlooked...

Como a época de rematrícula oferece oportunidades...

In advertising, ignorance on a grand scale...

The emergence of digital analytics products...

Adveritas has just announced the first sale of its...

Mat Ratty and TechNew 180 discuss Pmax challenges...

Mat Ratty discusses concerns relating to PMax's AI

Ad fraud is becoming increasingly complex to detect...

Beat ad fraud with prevention...

Bots have been polluting the internet for years.

Sportsbooks must stay ahead of the curve...

The adverse impacts of ad fraud...

Lack of transparency and opacity...

We are proud of our comprehensive ad verification and fraud.

TrafficGuard Extends Ad Protection to Facebook Ads...

The internet ad fraud has tripled this year...

What’s The Future Of AI In Advertising?

Ad tech solutions help businesses cut through the clutter

The state of ad fraud in Southeast Asia...

Pay-Per-Click (PPC) advertising has become a vital...

Score more depositing customers by beating the bots...

Mathew Ratty on the tools he uses to help boost his...

Online advertising is critical to success post-COVID...

Google delayed the deprecation of third-party cookies...

TrafficGuard has won Mobile Marketing’s 2021 award...

Marketers' ideal solution?

De olho em estratégias de mobile marketing e em ferramentas

Machine Learning has become essential...

Bots are hijacking your PPC campaigns.

eCommerce sophisticated bot attacks.

See our enhanced UI and powerful fraud prevention tools.

Our innovative strategies to combat ad fraud...

Achieve significant cost savings...

When the stakes are high, the risk of fraud is nigh...

Propelling William Hill...

Analyse bots and malware using TrafficGuard's dashboard...

The Frontline defense against invalid traffic...

Optimising your Google Ads campaigns...

Meet our Senior Product Manager...

The intricacies of utilising search term insights...

Ethical advertising with TrafficGuard...

Identifying excessive clickers with TrafficGuard...

Offering marketers the insights they need...

Revolution your ad strategy...

Ad fraud can be quite sly...

Minimise CAC and boost ROI

Stay ahead and boost user acquisition...

An eye-opening webinar...

Mumbrella Travel Marketing Summit 2023

The world of Custom Validation Rules ...

Revealing the game-changing features of TrafficGuard...

The 100 billion dollar threat...

The power of shadow campaigns in Google Ads...

Ad:tech New Delhi was all about what’s trending in...

Join TrafficGuard's Mobile App Early Adopter Program...

You can maximise your sports betting success...

Take a look at TrafficGuard's newest solution....

The challenges faced by Sports Betting advertisers...

Webinar: Maximize value from outcome-based marketing.

Aaron reveals the hidden potential of our tool...

What to expect on your mobile audit...

The Indian advertising industry has evolved...

Hidden truth behind disappointing affiliate marketing...

Discover how to protect your ad budget...

The intricate world of affiliate ad fraud...

All marketers know that cookies are an important part of...

Unleash click control!

Get valuable insights on why ad fraud prevention should be..

Explore the capabilities of TrafficGuard Mobile...

Decoding Compliance Fraud: Secure ads with TrafficGuard's ma

TG represents everything TrafficGuard stands for...

IVT Explained: Unraveling SIVT & GIVT's digital mischief.

A indústria financeira está no top 3 das que...

Matt Sutton, CRO at TrafficGuard recently spoke at App Promo

Identify and block fraudulent ad clicks and impressions...

Users are spending increasing amounts of money...

Safeguard your advertising investments from ad fraud...

TrafficGuard warns of the proliferation of bots...

Guard your bets: PPC protection for sports betting business

Maximise your reach! Stop ad fraud with TrafficGuard.

Boost ROI! Secure your PPC campaigns with TrafficGuard.

Fight ad fraud, boost app installs with TrafficGuard.

Safeguard your Ads: TrafficGuard's ad fraud prevention...

Banish ad fraud, boost conversions with TrafficGuard.

Advertise boldly with TrafficGuard's ad fraud prevention.

Secure affiliate marketing with TrafficGuard Protect Pro.

Defend mobile campaigns with TrafficGuard Protect Pro.

Webinar: Amplify ROI with spot-on metrics measurement...

Halt click and ad fraud for an optimum advertising ROI...

The top choice for sports betting companies globally...

Guide: Activating TrafficGuard Subscription on Google Cloud

Virtual Keynote: Thwarting ad fraud to boost ROI...

GDG Perth Meetup: TrafficGuard's GCP migration presentation

Rappi fights ad fraud with TrafficGuard.