Posted by TrafficGuard
Demand and activity within the travel sector is rocketing once again; great news for travel operators, even better news for opportunistic fraudsters.
Malicious bots make up a whopping 80% of invalid traffic in the travel industry’s marketing campaigns, miles more than any other sector. Operators must be extra vigilant if they want to safeguard their ad spend and safely optimise their campaigns.
Take a whistle-stop tour down our latest infographic to find out how the travel industry is being affected, why they’re targeted more than others, and ways they can prevent bots and baddies messing with their campaigns.