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March 27, 2024

The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry

How big is the sports betting market in one of the world's fastest growing regions?
Learn more
March 27, 2024

The State of LatAm Sports Betting | Infographic

Important figures from the Latin American sports betting market
Learn more
March 18, 2024

The Best Sports Betting Marketers to Follow Right Now

The industry experts that should be on your radar
Learn more
February 21, 2024

Ad Fraud and Emerging Technologies: Preparing for the Next Wave

How is AI impacting the advertising industry?
Learn more
February 21, 2024

Five Sports Betting Strategies to Speed Up Your Grand National Campaigns

Cross the final hurdle first with these advertising tactics
Learn more
February 21, 2024

Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns

The sports betting metrics you should be tracking for succes
Learn more
January 30, 2024

Ultimate Tech Stack For Sports Betting Marketers

In the high-octane world of sports betting, a digital revolu
Learn more
January 30, 2024

What Types of Invalid Traffic Does TrafficGuard Prevent?

Proactive defence against all types of IVT
Learn more
January 24, 2024

5 Strategies to Bag Users For the Super Bowl

Strategies guaranteed to boost your acquisition efforts
Learn more
January 22, 2024

Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide

Creating successful Performance Max (PMax) campaigns...
Learn more
November 15, 2023

Protecting Your Ad Budget: Managing Excessive Clickers

The inadvertent drain on ad budgets...
Learn more
September 19, 2023

How to use TrafficGuard’s analytics to improve Performance Max

Make game-changing optimisations using valuable insights
Learn more
August 25, 2023

Six tips to get the most from your Google Performance Max campaigns

Aaron Chambers lets you in on all the PMax secrets...
Learn more
August 18, 2023

Why Your Business Needs to Take Notice of Recent Data Privacy Concerns

Recent revelations that Google’s Performance Max AI ...
Learn more
August 16, 2023

Two Years Of Performance Max: How Black Box Marketing Technology Is Holding The Industry Back

TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
Learn more
July 27, 2023

Five Tips for Staying Ahead of the Game in Sports Betting

In times of global economic turbulence, you’d think the...
Learn more
July 27, 2023

Why TrafficGuard is the ad fraud protection platform for sports betting

In the fast-paced, highly-competitive world of iGambling...
Learn more
July 20, 2023

The Challenges Facing eCommerce Businesses in Q4 2023 and How to Solve Them

Encompassing Black Friday, Cyber Monday, the run up to...
Learn more
March 6, 2024

Safeguarding Your Goals TrafficGuard in Sports Betting Advertising

The Frontline defense against invalid traffic...
Learn more
February 21, 2024

CS Insights: How to add Brand Exclusions (Performance Max)

Optimising your Google Ads campaigns...
Learn more
February 6, 2024

Employee Spotlight | Senior Product Manager: Tatiana Mezin

Meet our Senior Product Manager...
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January 29, 2024

CS Insights: How to use Performance Max Search Terms

The intricacies of utilising search term insights...
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January 26, 2024

How to use TrafficGuard’s Data Collection Filter

Ethical advertising with TrafficGuard...
Learn more
November 23, 2023

CS Insights: Addressing Budget Drain from Excessive Clicks

Identifying excessive clickers with TrafficGuard...
Learn more
November 20, 2023

CS Insights: TrafficGuard's New Performance Max Reporting

Offering marketers the insights they need...
Learn more
November 17, 2023

An Overview of Invalid Traffic in Digital Marketing

Revolution your ad strategy...
Learn more
November 16, 2023

Dumb Ways to Lose Your Ad Budget

Ad fraud can be quite sly...
Learn more
September 22, 2023

Ad Fraud: The Pandemic We All Need to Know About | Mumbrella 2023

Mumbrella Travel Marketing Summit 2023
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September 18, 2023

CS Insights: Custom Validation Rules

The world of Custom Validation Rules ...
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September 8, 2023

How TrafficGuard help Agencies combat Ad Fraud

The 100 billion dollar threat...
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September 8, 2023

Why is TrafficGuard the best Click Fraud Vendor in the industry?

Revealing the game-changing features of TrafficGuard...
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August 31, 2023

Shadow Campaign 101: Sports Betting

The power of shadow campaigns in Google Ads...
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August 10, 2023

Ad:tech New Delhi | Ad Fraud Unmasked: The Invisible Threat of Marketing Advertising

Ad:tech New Delhi was all about what’s trending in...
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July 28, 2023

Early Adopter Programme

Join TrafficGuard's Mobile App Early Adopter Program...
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July 12, 2023

This is What our Sports Betting Clients Did! And so Can You!

You can maximise your sports betting success...
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July 10, 2023

Introduction Into Ad Fraud in the Sports Betting and iGaming Industry

The challenges faced by Sports Betting advertisers...
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July 10, 2023

TrafficGuard Performance Max Solution

Take a look at TrafficGuard's newest solution....
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June 28, 2023

CS Insights: Mobile Audit Run-through

What to expect on your mobile audit...
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June 28, 2023

CS Insights: Shadow Campaigns

Aaron reveals the hidden potential of our tool...
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June 22, 2023

Digital Transformation of India Advertising Industry

The Indian advertising industry has evolved...
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June 13, 2023

#30SecondThoughts: WTF is going on in my affiliate campaign?!

Hidden truth behind disappointing affiliate marketing...
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June 5, 2023

#30SecondThoughts: How does affiliate ad fraud actually work?

The intricate world of affiliate ad fraud...
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June 1, 2023

What is Cookie Stuffing? Watch the two-minute explainer.

All marketers know that cookies are an important part of...
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May 23, 2023

CS Insights: Click Frequency

Unleash click control!
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May 3, 2023

How Ad Fraud and IVT Affect Mobile User Acquisition Marketing

Explore the capabilities of TrafficGuard Mobile...
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May 3, 2023

Maximise Your Ad Spend: Discover How TrafficGuard Can Help Your Agency

Get valuable insights on why ad fraud prevention should be..
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April 27, 2023

What is Compliance Fraud? Watch the two-minute explainer.

Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
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April 25, 2023

Invalid Traffic: Sophisticated Invalid Traffic VS General Invalid Traffic

IVT Explained: Unraveling SIVT & GIVT's digital mischief.
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April 25, 2023

Presenting TG, TrafficGuard's Mascot!

TG represents everything TrafficGuard stands for...
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April 24, 2023

Fraude em Anúncios Digitais: Como Proteger seu Orçamento?

A indústria financeira está no top 3 das que...
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April 4, 2023

How Mobile App Marketers Can Level Up Against Ad Fraud To Drive More Viable Installs

Matt Sutton, CRO at TrafficGuard recently spoke at App Promo
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February 17, 2023

TrafficGuard's Impact on the Sports Betting Industry

Identify and block fraudulent ad clicks and impressions...
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January 31, 2023

TrafficGuard Mobile Apps | The Next 100

Users are spending increasing amounts of money...
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January 26, 2023

TrafficGuard Overview ft. Patricia Freijo

Safeguard your advertising investments from ad fraud...
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January 17, 2023

Matt Sutton on CNN Manila | Protecting Businesses From Ad Fraud

TrafficGuard warns of the proliferation of bots...
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November 9, 2022

TrafficGuard Protect Pro PPC for Financial Services Companies

Boost ROI! Secure your PPC campaigns with TrafficGuard.
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November 9, 2022

TrafficGuard Protect Pro PPC for eCommerce

Maximize your reach! Stop ad fraud with TrafficGuard.
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November 9, 2022

TrafficGuard Protect Pro PPC for Sports Betting Companies

Guard your bets: PPC protection for sports betting business
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October 7, 2022

eMarketer: Mobile App Marketing: How to Combat Ad Fraud and Drive Viable Installs

Fight ad fraud, boost app installs with TrafficGuard.
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September 9, 2022

Protect Pro PPC | An Ad Fraud Prevention Solution

Safeguard your Ads: TrafficGuard's ad fraud prevention...
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August 15, 2022

TrafficGuard | Advertise and grow with confidence

Advertise boldly with TrafficGuard's ad fraud prevention.
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August 15, 2022

'Social' Protection | An Ad Fraud Prevention Solution

Banish ad fraud, boost conversions with TrafficGuard.
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July 29, 2022

TrafficGuard Protect Pro Affiliate | An Ad Fraud Prevention Solution

Secure affiliate marketing with TrafficGuard Protect Pro.
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July 27, 2022

Protect Pro Mobile | An Ad Fraud Prevention Solution

Defend mobile campaigns with TrafficGuard Protect Pro.
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July 8, 2022

Maximise your ROI with Accurate Metrics Measurements

Webinar: Amplify ROI with spot-on metrics measurement...
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June 30, 2022

How to Proactively Stop Click and Ad Fraud to Maximise your Advertising ROI

Halt click and ad fraud for an optimum advertising ROI...
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June 29, 2022

TrafficGuard's Tailored Sports Betting Solution

The top choice for sports betting companies globally...
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April 12, 2022

Activate your TrafficGuard Subscription on Google Cloud

Guide: Activating TrafficGuard Subscription on Google Cloud
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November 25, 2021

GDG Perth Meetup November 2021 | GCP migration presentation

GDG Perth Meetup: TrafficGuard's GCP migration presentation
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October 8, 2019

Rappi's mission to fight ad fraud with TrafficGuard

Rappi fights ad fraud with TrafficGuard.
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September 1, 2023

Invalid Traffic and Performance Max: The dangers of black box algorithms

Download TrafficGuard’s ultimate guide on how invalid traffi
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August 18, 2023

When Travel Marketing Budget Soar, is Ad Fraud waiting to disrupt your plans?

From unravelling the complexities of invalid traffic...
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June 28, 2023

La Guía Definitiva Sobre el Fraude Publicitario Digital

Las previsiones de eMarketer muestran que...
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June 26, 2023

Invalid Traffic in the Mobile App Industry

Mobile apps are at a heightened risk as fraudsters...
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June 23, 2023

Mobile app marketing trends and events 2023

In the ever-evolving world of mobile app marketing...
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May 24, 2023

Growing Your Fintech App?

With increasing budgets and spending...
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May 15, 2023

Guia Definitivo de Fraude em Anúncios Digitais

A América Latina se posicionará como região de crescimento.
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April 24, 2023

5 Ways you can Benefit from our Agency Partner Program

The digital marketing agency space is a crowded one, and...
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April 1, 2023

Schooling Up on Invalid Traffic in the Education Sector

Combatting invalid traffic for enhanced...
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February 14, 2023

How affiliate fraud is eating your ad budget, and how you can put a stop to it.

Using affiliate advertising channels in your marketing mix?
Learn more
January 18, 2023

Cómo Combatir el Fraude Publicitario Digital en la Industria Financiera

La industria financiera es extremadamente competitiva.
Learn more
January 18, 2023

Como Combater a Fraude em Anúncios Digitais do Setor Financeiro

A indústria financeira é extremamente competitiva.
Learn more
December 21, 2022

What are the threats facing apps’ scaling efforts and how can they overcome them?

The past decade has seen consumer spend skyrocket...
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July 21, 2022

A guide to securing a competitive edge for advertisers in the Financial Services

Arm yourself with the knowledge to fight ad fraud...
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June 23, 2022

Tackling Ad Fraud in the Finance Industry

Wherever marketing budget goes, invalid traffic follows...
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June 21, 2022

The Odds Don't Have to be Stacked Against You!

Tackling ad fraud in the Gaming Industry...
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May 27, 2022

A guide for telecommunications marketers looking to maximise campaign ROI

Upselling services? Every click has to count...
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March 15, 2022

Level Up Against Ad Fraud

What mobile gaming marketers can do to fight fraudsters...
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January 28, 2021

Ad fraud prevention buyer’s guide for performance marketers

Performance advertising is plagued by different tactics...
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February 20, 2020

Getting your advertising Ramadan ready

How Ramadan impacts your advertising...
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June 24, 2019

Complete Buyer’s Guide for Mobile App Ad Fraud Prevention

The impacts of fraud for mobile apps are significant and...
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June 5, 2019

Understanding machine learning for fraud prevention

Ad fraud is constantly evolving to avoid detection...
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May 7, 2019

Ad fraud prevention Buyer’s Guide for ad networks

Fraud prevention is not a tick box exercise...
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August 8, 2018

A New Approach to Addressing Ad Fraud

Mobile accounts for an increasing proportion of ad spend...
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5 Best PPC Software of 2023

Pay-Per-Click (PPC) advertising has become a vital...
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A Ameaça dos Bots Contra o Setor de Turismo

Prevenir tráfego inválido e fraude nos anúncios digitais do
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Five Tips to Recession-proof Your Marketing Strategy

Five strategies for your business to succeed...
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Five Tools that Make my Work Easier

Mathew Ratty on the tools he uses to help boost his...
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A Guide to Reducing Your Ad Fraud Risk

The risk of ad fraud has increased...
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A transformar do mercado pela IA em 2023

Que podemos esperar de mudança no mercado por meio da IA...
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A fraude e a Segurança no Marketing Digital

Estamos vendo os meios digitais ganharem...
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Ad fraud tripling: TrafficGuard

Australian organisations should step up their defences...
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Ad Frauds in India Close to Rs 5000

Shedding light on digital ad malpractices in the form of...
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Artificial intelligence in advertising

What’s The Future Of AI In Advertising?
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Como Acontecem as Fraudes em Anúncios Mobile?

Quantos aplicativos você tem instalados no seu celular?
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Cover Story: That's the Way the Cookie Crumbles

Fate of the digital advertising and marketing industry...
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COVID-19 makes the problem of ad fraud more complex for retailers

Online advertising is critical to success post-COVID...
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Digital Ad Fraud: A Profile on North America

TrafficGuard opens its first US office...
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Digital Leaders Dinner, Jakarta 2019

An evening of fine dining and insightful discussion...
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How ad Fraud Affects Brand Marketing

The ad fraud cost is estimated to reach US$44 billion.
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Growing Guest Engagement: Stopping Ad Fraud to Drive New Bookings

Ad fraud in the hospitality industry is often overlooked...
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How Ad Fraud Came for the Apps

Fraudsters predicted to steal over US$100 billion in 2023...
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How marketers can protect their online ad dollars from fraud

COVID-19 has turned B2B marketing strategies outside-in.
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#HP30Pioneers: Meet The Performance Media Industry’s Top Pioneers

This year’s Global Top 30 Performance Media Pioneers...
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How to Beat the Bots in Three Steps

Ad fraud is a problem that is bigger and more costly than...
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March 27, 2024

The State of LatAm Sports Betting: How Regulatory Changes are Affecting the Industry

How big is the sports betting market in one of the world's fastest growing regions?
Learn more
March 27, 2024

The State of LatAm Sports Betting | Infographic

Important figures from the Latin American sports betting market
Learn more
March 18, 2024

The Best Sports Betting Marketers to Follow Right Now

The industry experts that should be on your radar
Learn more
March 18, 2024

What Can US Sports Betting Marketers Learn From The UK Industry?

Hints and tips from across the pond...
Learn more
February 21, 2024

Ad Fraud and Emerging Technologies: Preparing for the Next Wave

How is AI impacting the advertising industry?
Learn more
February 21, 2024

Five Sports Betting Strategies to Speed Up Your Grand National Campaigns

Cross the final hurdle first with these advertising tactics
Learn more
February 21, 2024

Measuring Success: Key Metrics for Analysing Sports Betting Ad Campaigns

The sports betting metrics you should be tracking for succes
Learn more
January 30, 2024

Ultimate Tech Stack For Sports Betting Marketers

In the high-octane world of sports betting, a digital revolu
Learn more
January 30, 2024

What Types of Invalid Traffic Does TrafficGuard Prevent?

Proactive defence against all types of IVT
Learn more
January 24, 2024

5 Strategies to Bag Users For the Super Bowl

Strategies guaranteed to boost your acquisition efforts
Learn more
January 22, 2024

Optimising Your Performance Max Campaigns for Success: A Comprehensive Guide

Creating successful Performance Max (PMax) campaigns...
Learn more
November 29, 2023

Understanding Ad Fraud: How Fraudsters Exploit and Profit from Deceptive Tactics

The integrity of online marketing efforts...
Learn more
November 15, 2023

Protecting Your Ad Budget: Managing Excessive Clickers

The inadvertent drain on ad budgets...
Learn more
September 19, 2023

How to use TrafficGuard’s analytics to improve Performance Max

Make game-changing optimisations using valuable insights
Learn more
August 25, 2023

Six tips to get the most from your Google Performance Max campaigns

Aaron Chambers lets you in on all the PMax secrets...
Learn more
August 18, 2023

Why Your Business Needs to Take Notice of Recent Data Privacy Concerns

Recent revelations that Google’s Performance Max AI ...
Learn more
August 16, 2023

Two Years Of Performance Max: How Black Box Marketing Technology Is Holding The Industry Back

TrafficGuard CEO, Mathew Ratty, gives his thoughts on the...
Learn more
July 27, 2023

Five Tips for Staying Ahead of the Game in Sports Betting

In times of global economic turbulence, you’d think the...
Learn more
July 27, 2023

Why TrafficGuard is the ad fraud protection platform for sports betting

In the fast-paced, highly-competitive world of iGambling...
Learn more
July 20, 2023

The Challenges Facing eCommerce Businesses in Q4 2023 and How to Solve Them

Encompassing Black Friday, Cyber Monday, the run up to...
Learn more
July 20, 2023

Why eCommerce Businesses Need to Make Every Click Count During a Recession

With cost of living increases and the threat of a...
Learn more
July 7, 2023

Betting on Bigger ROI: Why Fraud-Free Campaigns are Critical This Summer

The amount of money in play across online and in-person...
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June 25, 2023

Google's Performance Max vs Smart Shopping: What you need to know

As of the end of 2022, Performance Max (or PMax) campaigns..
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June 25, 2023

Performance Max: Exploring the Pros and Cons of Google's Advertising Solution

Maximise reach, drive conversions. It’s the end goal of...
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June 16, 2023

5 Top PPC Software Platforms to Maximise Your Advertising Performance

PPC optimisation is crucial to achieving...
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June 14, 2023

The 2023 Guide to Mobile User Acquisition

User acquisition is a crucial aspect of any successful app..
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April 27, 2023

How Big is the Mobile App Market?

The stats you need to know...
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April 27, 2023

Everything you Need to Know About Bounce Rate in Google Analytics 4

Wondering how the release of GA4 will affect the way you...
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March 28, 2023

Five Signs of Ad Fraud in your Digital Marketing Campaigns

Even the most clued up marketers sometimes look at their...
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March 28, 2023

For Accurate Attribution and Protection, your MMP Needs TrafficGuard.

Using a mobile measurement partner for your app install...
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March 24, 2023

Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC

Take your campaigns to the next level with TrafficGuard
Learn more
March 22, 2023

Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud

As the digital landscape grows, so does the target for fraud
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March 9, 2023

GCLID 101: What is GCLID And Its Importance in Google Ads

Just starting out on your Google Ads journey? Wanting to m..
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March 9, 2023

Schooling up on invalid traffic in the education sector

How ad fraud affects higher marketing budgets...
Learn more
February 22, 2023

Fraude de cliques em anúncios: entenda por que e como se prevenir

Existem diversas maneiras de avaliar o sucesso...
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February 22, 2023

How to Reduce CAC across your brand search campaigns

Use TrafficGuard’s verification rules to optimise campaigns.
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February 21, 2023

Cinco cosas que debes saber sobre las apuestas deportivas y el fraude publicitario

A medida que aumentan los presupuestos publicitarios...
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February 21, 2023

Estrategias Ganadoras Para Campañas PPC en Apuestas Deportivas y Juegos

Las empresas de juegos y apuestas deportivas...
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February 14, 2023

How bots could ruin your Ramadan user acquisition campaigns

Ramadan has always been a key calendar moment for brands...
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February 8, 2023

The Affiliate Ad Fraud FAQ

Affiliate marketing is an incredibly popular channel amon...
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February 8, 2023

We asked 12 PPC pros their best tips, here’s what they said

Ad fraud is just one piece of the PPC pie, so while protec..
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January 31, 2023

How Ad Fraud Impacts Marketing KPIs

Digital ad fraud is now a 100 billion US dollar drag on b...
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January 18, 2023

¿Quiere impulsar la adquisición de usuarios para su aplicación?

Se estima que para 2023, el fraude publicitario digital...
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January 18, 2023

Como combater a fraude em anúncios digitais do setor financeiro

A indústria financeira é extremamente competitiva...
Learn more
January 18, 2023

Cómo combatir el fraude publicitario digital en la industria financiera

La industria financiera es extremadamente competitiva...
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January 18, 2023

Pero mi MMP ya tiene protección contra el fraude publicitario

Los profesionales del marketing digital necesitan toda...
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January 18, 2023

Seis consejos de oro para una estrategia de marketing móvil que potenciará tu aplicación

Las tiendas de aplicaciones de Apple y Android ofrecen...
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January 12, 2023

Mas minha MMP já tem proteção antifraude…

Os profissionais de marketing digital precisam de tecnologia
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January 12, 2023

Tráfego inválido em anúncios digitais: segmento financeiro está na mira de fraudadores

O segmento de serviços financeiros mudou drasticamente...
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December 29, 2022

The Best PPC Software & Tools For 2022

PPC, or pay-per-click advertising, has been around for...
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December 21, 2022

Enabling mobile apps to supercharge their user acquisition efforts and become unicorns

Ad fraud is hampering apps’ scaling efforts...
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December 21, 2022

The trick to fast tracking your app to unicorn status? TrafficGuard

Did you know that only one app achieved more than $100m...
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November 18, 2022

What happens when invalid traffic meets TrafficGuard?

We’ve spoken at length at how amazing TrafficGuard is...
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October 20, 2022

Invalid traffic and the travel sector: A match made in heaven

The more organised among us are already starting to plan...
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October 5, 2022

7 ways to improve your social ad campaigns.

Social media. Every business uses it, but few use it well.
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October 5, 2022

Six tips for a killer mobile app marketing strategy

Keep these six tips in mind when you’re planning...
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August 15, 2022

Looking to drive user acquisition for your mobile app?

With the news that fraudsters are set to steal over $100b...
Learn more
August 2, 2022

Ad Fraud in eCommerce — What’s the deal?

From holiday shopping sprees and Black Friday madness...
Learn more
July 11, 2022

Invalid traffic in financial services: Fraudsters, your number is up.

The financial services landscape has changed dramatically...
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June 30, 2022

Protect your PPC spend against ad fraud

Over half of all internet traffic is generated by bots...
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June 29, 2022

How will Google's cookie changes affect my ads?

Between GDPR, Apple's privacy changes, and now Google...
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June 15, 2022

Three reasons why TrafficGuard rocks

The ad fraud prevention landscape is saturated with legacy..
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May 23, 2022

Five things you should know about sports betting and ad fraud.

As ad budgets balloon, betting businesses can’t afford to...
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May 17, 2022

Winning Strategies for PPC Campaigns in Sports Betting and Gaming

Sports betting and gaming companies face the same issue...
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April 7, 2022

Unlocked Budget: Providing accurate platform ROI in real time.

Every SaaS platform needs to prove its value...
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March 16, 2022

Creating Competitive Advantages in Telecoms: Winning Subscribers by Optimising PPC Campaigns

Stopping invalid traffic in PPC campaigns can create...
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March 15, 2022

How The Gaming Industry Can Level Up Against Ad Fraud To Drive More Viable Installs

We’re up against a stealthy opponent, but with increasing...
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February 8, 2022

The War on Ad Fraud: Why Machine Learning Offers The Best Line of Defence

The fight is real, and it’s draining your budget...
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January 27, 2022

Why Digital Marketing Agencies Need Ad-Fraud Protection

The digital marketing agency space is a crowded one
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January 17, 2022

Data Is King: How To Make The Most Of Your Marketing Intelligence

Marketers should take every step to ensure their campaign...
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January 3, 2022

How to Supercharge Your 2022 Ad Campaigns

More consumers than ever before are shopping online...
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December 8, 2021

Invalid Traffic: What You Need To Know

The experts at TrafficGuard have curated the IVT FAQ...
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December 8, 2021

Why Every Google Ads User Can, And Should, Protect Their PPC Budget.

With an average conversion rate of 4.4%, Google Ads...
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April 30, 2021

3 Ways to Use Verification for Superior PPC Optimisation

Successful PPC optimisation relies on accurate data...
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April 23, 2021

Finding IP addresses for exclusion using TrafficGuard’s free fraud protection

Bots, fraudsters and often competitors click on your ads...
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April 21, 2021

Helping Businesses Get More Customers and Less Ad Fraud

Working together, we are stronger in the face of ad fraud...
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April 22, 2020

How to Exclude IP Addresses in Google Ads

Competitors clicking on ads, bot traffic and click farms...
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April 16, 2020

Ramadan ready: Timing is everything

What do advertisers need to do to get Ramadan-ready...
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March 17, 2020

3 Stats to Inform Your Ramadan Marketing Strategy

3 stats that are crucial this Ramadan...
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December 4, 2019

M(L)yth Busters: 6 myths of machine learning and fraud prevention debunked

6 myths of machine learning and fraud prevention debunked...
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October 10, 2019

Digital ad fraud in North America [Infographic]

North American advertisers lost $44m of their ad spend...
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September 26, 2019

Powerful insights to optimise your campaigns

Traffic insights give you intelligence to drive growth...
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September 20, 2019

What does machine learning in fraud prevention look like?

Machine learning in ad fraud prevention...
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September 10, 2019

The time is now for machine learning

Key drivers behind machine learning’s prominence today...
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June 4, 2019

Zero Day and the evolution of ad fraud

What is zero day ad fraud?
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May 14, 2019

How ad networks use fraud prevention to attract higher client budgets

Advertisers are transient and frequently switch ad networks.
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February 28, 2019

Using Druid to fight ad fraud

Information about Druid and the fight against Ad Fraud...
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February 26, 2019

Insights from Mobile Growth Summit San Francisco 2019

Learn more about our presence at Mobile Growth Summit 2019.
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March 26, 2024

Safeguarding Your Goals TrafficGuard in Sports Betting Advertising

The Frontline defense against invalid traffic...
Learn more
March 26, 2024

CS Insights: How to add Brand Exclusions (Performance Max)

Optimising your Google Ads campaigns...
Learn more
March 27, 2024

Employee Spotlight | Senior Product Manager: Tatiana Mezin

Meet our Senior Product Manager...
Learn more
March 26, 2024

CS Insights: How to use Performance Max Search Terms

The intricacies of utilising search term insights...
Learn more
March 27, 2024

How to use TrafficGuard’s Data Collection Filter

Ethical advertising with TrafficGuard...
Learn more
March 27, 2024

CS Insights: Addressing Budget Drain from Excessive Clicks

Identifying excessive clickers with TrafficGuard...
Learn more
March 26, 2024

CS Insights: TrafficGuard's New Performance Max Reporting

Offering marketers the insights they need...
Learn more
March 26, 2024

An Overview of Invalid Traffic in Digital Marketing

Revolution your ad strategy...
Learn more
March 26, 2024

Dumb Ways to Lose Your Ad Budget

Ad fraud can be quite sly...
Learn more
March 26, 2024

How Can Mobile App Marketers Stay Ahead and Boost User Acquisition?

Stay ahead and boost user acquisition...
Learn more
March 26, 2024

Ad Fraud: The Pandemic We All Need to Know About | Mumbrella 2023

Mumbrella Travel Marketing Summit 2023
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March 26, 2024

CS Insights: Custom Validation Rules

The world of Custom Validation Rules ...
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March 26, 2024

How TrafficGuard help Agencies combat Ad Fraud

The 100 billion dollar threat...
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March 26, 2024

Why is TrafficGuard the best Click Fraud Vendor in the industry?

Revealing the game-changing features of TrafficGuard...
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March 26, 2024

Shadow Campaign 101: Sports Betting

The power of shadow campaigns in Google Ads...
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March 26, 2024

Ad:tech New Delhi | Ad Fraud Unmasked: The Invisible Threat of Marketing Advertising

Ad:tech New Delhi was all about what’s trending in...
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March 26, 2024

Early Adopter Programme

Join TrafficGuard's Mobile App Early Adopter Program...
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March 26, 2024

This is What our Sports Betting Clients Did! And so Can You!

You can maximise your sports betting success...
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March 26, 2024

Introduction Into Ad Fraud in the Sports Betting and iGaming Industry

The challenges faced by Sports Betting advertisers...
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March 26, 2024

TrafficGuard Performance Max Solution

Take a look at TrafficGuard's newest solution....
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March 26, 2024

CS Insights: Mobile Audit Run-through

What to expect on your mobile audit...
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March 26, 2024

CS Insights: Shadow Campaigns

Aaron reveals the hidden potential of our tool...
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March 26, 2024

Digital Transformation of India Advertising Industry

The Indian advertising industry has evolved...
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March 26, 2024

#30SecondThoughts: WTF is going on in my affiliate campaign?!

Hidden truth behind disappointing affiliate marketing...
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March 26, 2024

#30SecondThoughts: How does affiliate ad fraud actually work?

The intricate world of affiliate ad fraud...
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March 26, 2024

What is Cookie Stuffing? Watch the two-minute explainer.

All marketers know that cookies are an important part of...
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March 26, 2024

CS Insights: Click Frequency

Unleash click control!
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March 26, 2024

How Ad Fraud and IVT Affect Mobile User Acquisition Marketing

Explore the capabilities of TrafficGuard Mobile...
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March 26, 2024

Maximise Your Ad Spend: Discover How TrafficGuard Can Help Your Agency

Get valuable insights on why ad fraud prevention should be..
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March 26, 2024

What is Compliance Fraud? Watch the two-minute explainer.

Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
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March 26, 2024

Invalid Traffic: Sophisticated Invalid Traffic VS General Invalid Traffic

IVT Explained: Unraveling SIVT & GIVT's digital mischief.
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March 26, 2024

Presenting TG, TrafficGuard's Mascot!

TG represents everything TrafficGuard stands for...
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March 26, 2024

Fraude em Anúncios Digitais: Como Proteger seu Orçamento?

A indústria financeira está no top 3 das que...
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March 26, 2024

How Mobile App Marketers Can Level Up Against Ad Fraud To Drive More Viable Installs

Matt Sutton, CRO at TrafficGuard recently spoke at App Promo
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March 26, 2024

TrafficGuard's Impact on the Sports Betting Industry

Identify and block fraudulent ad clicks and impressions...
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March 26, 2024

TrafficGuard Mobile Apps | The Next 100

Users are spending increasing amounts of money...
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March 26, 2024

TrafficGuard Overview ft. Patricia Freijo

Safeguard your advertising investments from ad fraud...
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March 26, 2024

Matt Sutton on CNN Manila | Protecting Businesses From Ad Fraud

TrafficGuard warns of the proliferation of bots...
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March 26, 2024

TrafficGuard Protect Pro PPC for Financial Services Companies

Boost ROI! Secure your PPC campaigns with TrafficGuard.
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March 26, 2024

TrafficGuard Protect Pro PPC for eCommerce

Maximize your reach! Stop ad fraud with TrafficGuard.
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March 26, 2024

TrafficGuard Protect Pro PPC for Sports Betting Companies

Guard your bets: PPC protection for sports betting business
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March 26, 2024

eMarketer: Mobile App Marketing: How to Combat Ad Fraud and Drive Viable Installs

Fight ad fraud, boost app installs with TrafficGuard.
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March 26, 2024

Protect Pro PPC | An Ad Fraud Prevention Solution

Safeguard your Ads: TrafficGuard's ad fraud prevention...
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March 26, 2024

TrafficGuard | Advertise and grow with confidence

Advertise boldly with TrafficGuard's ad fraud prevention.
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March 26, 2024

'Social' Protection | An Ad Fraud Prevention Solution

Banish ad fraud, boost conversions with TrafficGuard.
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March 26, 2024

TrafficGuard Protect Pro Affiliate | An Ad Fraud Prevention Solution

Secure affiliate marketing with TrafficGuard Protect Pro.
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March 26, 2024

Protect Pro Mobile | An Ad Fraud Prevention Solution

Defend mobile campaigns with TrafficGuard Protect Pro.
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March 26, 2024

Maximise your ROI with Accurate Metrics Measurements

Webinar: Amplify ROI with spot-on metrics measurement...
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March 26, 2024

How to Proactively Stop Click and Ad Fraud to Maximise your Advertising ROI

Halt click and ad fraud for an optimum advertising ROI...
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March 26, 2024

TrafficGuard's Tailored Sports Betting Solution

The top choice for sports betting companies globally...
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March 26, 2024

Activate your TrafficGuard Subscription on Google Cloud

Guide: Activating TrafficGuard Subscription on Google Cloud
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March 26, 2024

GDG Perth Meetup November 2021 | GCP migration presentation

GDG Perth Meetup: TrafficGuard's GCP migration presentation
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March 26, 2024

Rappi's mission to fight ad fraud with TrafficGuard

Rappi fights ad fraud with TrafficGuard.
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Why the Education Sector Needs a Lesson in Ad Fraud

Education marketers need to be fully aware...
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World Headlines: Protecting Business from Ad Fraud

Protecting business from ad fraud...
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Why Privacy-Enhancing Technologies Can Be the Future of Adtech?

Privacy breaches have become more common and...
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Why you should think twice before installing that browser extension

Learn about the risks of browser extensions...
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Why Should you Safeguard your App’s ad Spend During the Indian Premier League?

Due to the increased Internet penetration...
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Why E-commerce Growth in Asia Pacific is Slowing Down

Are online shoppers’ sentiments changing, or...
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Why marketers can no longer afford to ignore the ad fraud tax

Digital and mobile usage continues to increase...
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What Does Looser Legislation Mean for US Sportsbooks? Retaining and Attracting Players in an Expanding Market

Sportsbetting is now legal in 38 out of the 52 states...
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Why manually finding IP addresses for exclusion puts your business growth at risk

A guide to IP addresses...
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What is ad fraud and how can advertisers fight against it?

Ad fraud is the easiest, most lucrative form of cybercrime..
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Verify, Quantify, And Protect Advertising Budgets: Adding Anti-Fraud Strategies To Your Marketing Mix

In advertising, ignorance on a grand scale...
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Using Traffic Hygiene in Your Organization: A Definitive Guide

How to produce high-quality Traffic...
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Understanding and impetus to clean up fraud still lacking

Understanding of advertising fraud remains varied across...
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TrafficGuard’s Himanshu Nagrecha on Why is it Important to Combat Ad Frauds?

Perhaps everything to do with ‘click injection’ ...
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Twitter: A Risky Ad Spend Venture or Resurging Platform for Growth?

The platform's algorithms and targeting methods have often..
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Trafficguard’s Fraud Detection Solutions Help Marketers Get More Value from Ad Spend

Online advertising world is an attractive one to...
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Trafficguard Wins Best Search Software at The Drum Search Awards 2021

TrafficGuard has been recognised as Best Search Software...
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TrafficGuard wins Mobile Marketing Innovation Award

TrafficGuard is Mobile Marketing Innovation Award winner...
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TrafficGuard wins Best PPC Optimisation Platform at MarTech Breakthrough Awards 2020

TrafficGuard recognised as Best PPC Optimisation Platform...
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TrafficGuard wins best App Analytics Platform at App Growth Awards 2020

TrafficGuard wins Best App Analytics Platform!
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TrafficGuard wins Best Anti-Fraud Solution at Future Digital Awards 2020

TrafficGuard is a platinum winner...
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Trafficguard Win Most Effective Anti-fraud Solution of 2021

TrafficGuard has won Mobile Marketing’s 2021 award...
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TrafficGuard to Power RavenTrack with Affiliate Protection

TrafficGuard has inked a new agreement with RavenTrack...
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TrafficGuard Welcomes Elie Shuggi as New Chief Product Officer

Trafficguard has appointed Elie Shuggi as its new...
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TrafficGuard Takes Part in Ad:Tech 2023

Marketing in 2023 - driving business growth
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TrafficGuard supports Singapore Gov’s ‘Businesses Go Digital’ campaign

Helping Singapore help their SMEs...
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TrafficGuard Scoops Tabcorp Digital Ad Measurement & Verification Work

Tabcorp has partnered with TrafficGuard for...
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TrafficGuard named Most Effective Anti-Fraud Solution at Effective Mobile Marketing Awards 2020

TrafficGuard named the Most Effective Anti-Fraud Solution
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TrafficGuard Raises $6.5 Million Via Strongly Supported Placement

Highlighting the importance of the fresh capital...
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TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

Our Affiliate Protection Product offers full-funnel ad pr...
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Trafficguard Named Among the Best Click Fraud Protection Tools for PPC Marketers in 2022

TrafficGuard included in 'Best Tools for PPC Marketers 2022'
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TrafficGuard Launches PMax Solution to Increase Visibility and Block Ad Fraud in Google Performance Max Campaigns

TrafficGuard’s PMax solution gives marketers...
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TrafficGuard launches ‘Pmax Solution’ to reinforce Google Performance Max security

Reinforcing Google Performance Max security...
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TrafficGuard launches solution to mitigate invalid traffic on Google’s Performance Max campaigns

Google's AI wrongly recognising ‘positive’ signals...
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TrafficGuard halts digital ad fraud with Qubole

TrafficGuard and Qubole...
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TrafficGuard – fraud prevention for your digital advertising

TrafficGuard is fraud prevention for digital advertising...
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TrafficGuard featured on cybernews!

We are proud of our comprehensive ad verification and fraud.
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TrafficGuard Appoints Media Guru Joshua Lowcock as Non-Exec Chairman

TrafficGuard announced the appointment of Joshua...
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TrafficGuard Extends Ad Protection to Facebook Ads with latest product offering “TrafficGuard Social”

TrafficGuard Extends Ad Protection to Facebook Ads...
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TrafficGuard CEO Mathew Ratty Warns Digital Ad Fraud is Costing Billions, so what's the Solution?

The internet ad fraud has tripled this year...
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TrafficGuard Appoints Media Guru Joshua Lowcock as Non-Exec Chairman

The announcement follows the retirement of...
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TrafficGuard Appoints Joshua Lowcock as Non-executive Chairman

TrafficGuard have appointed Joshua Lowcock....
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TrafficGuard Aposta em Tecnologia Pioneira para Evitar Fraudes em Anúncios Publicitários

Empresa australiana TrafficGuard analisa o tráfego...
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Top 10 Contributors in Communications and Marketing Excellence

Chad Kinlay is recognised for their expertise in marketing!
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Three Steps on What Marketers Should Be Doing to Tackle Ad Fraud

Ad fraud has always been an issue for marketers...
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Tráfego Inválido nos Apps de Finanças, um Prejuízo de Bilhões

De olho em estratégias de mobile marketing e em ferramentas
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Top Aussie Travel Brand Revealed to Have Spent Tens of Thousands on Fake Web Clicks

Travel industry a target for cyber criminals.
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To Track or Not to Track: The Marketer’s Dilemma

Seismic privacy tool that sent the advertising industry...
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The Virtual Martech Summit 2020

The MarTech Summit has transitioned to the virtual world...
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The Seasonal Shopping Surge: Maximizing Cyber Monday ROI by Stopping Ad Fraud

Massive opportunities for advertisers...
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The TrafficGuard way in warding off ad fraud in Indonesia

Proud to work with two of Indonesia’s popular unicorns...
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The promise of AI marketing: Is Google’s PMax living up to the hype?

Marketers' ideal solution?
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The Rise of Female Bettors: What Does This Mean for Marketing Campaigns?

Focus toward engaging female bettors...
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The NFL, Sports Betting and Invalid Traffic

Score more depositing customers by beating the bots...
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The New Tenets Of Building Brand Purpose For Your Organization

Four tenets that can help you build your brand purpose...
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The Impact of Ad Fraud on Marketing KPIs

Ad fraud is not only responsible for draining ad budgets...
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The Impact of Ad Fraud on Brand Marketing

The adverse impacts of ad fraud...
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The Fight Against Ad Fraud and Invalid traffic: Overcoming the Barriers to PPC Growth

When campaigns do not meet performance expectations...
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The Hidden Threat to Advertising Budgets: How SMEs can fight ad fraud with AI

Ad fraud is a significant threat to advertising.
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The definitive guide to dominating mobile user acquisition in 2023

User acquisition plays a crucial role in the success of...
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The hidden costs of mobile ad fraud

Some businesses treat the problem of ad fraud as a “tax”...
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The 3 biggest trends that should be on every marketer's radar for 2021

In 2021, regulation will continue to shape ad tech...
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The 2023 Pandemic Impacting your Bottomline

Global ad fraud is a US$127bn problem...
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Tecnologia Inibe Crime Digital e Fraude em Anúncios; Saaiba como Evitar os Golpes

A fraude de anúncios digitais tem sido um dos meios...
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Tech MVP 2023: Raigon Jolly, TrafficGuard

Australia's Top 25 Analytical Leaders...
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Tackling Invalid Conversions in Affiliate Marketing

Kalen shares some Affiliate strategies with Martech Asia
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Tackling the Dark Side of Affiliate Marketing

The industry is expected to grow to $15.7 billion by 2024.
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Tackling the Scourge of Advertising Fraud

While cybersecurity and fraud are making the headlines...
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Surviving Ad Fraud in Southeast Asia

How Southeast Asian businesses can survive in the hotbed...
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Surge in invalid traffic found in digital travel advertising amidst travel surge in Southeast Asia

APAC region is slated to incur a loss of around US$56B
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Safeguarding Against the Rising Threats of Bots, Scams, and Misinformation in APAC

With the rise of generative AI and fraudsters...
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Sportsbooks Under Threat: Fraudsters Targeting Mobile App Advertisers

As more live sporting events make their comeback...
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Rampant advertising fraud in Southeast Asia – CNBC Indonesia

The state of ad fraud in Southeast Asia...
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Reactive ad fraud solutions are putting your ad spend at risk

More ad spend means more opportunities for advertising fraud
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Reflections on (a not so festive) 3ve

Takedown of the largest known ad fraud operation to date...
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Record Growth for Digital Bodyguard Adveritas as Major Global Clients Sign Up

Adveritas (ASX:AV1) has continued its record growth in...
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Quick Stats: Is love in the App?

Do Singaporean consumers really care about Valentine’s Day?
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Prue MacSween & Alex Zaharov-Reutt on The Chris Smith Show

The unknown impacts of ad fraud and its effect...
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Protecting Budgets and Growing Subscribers: Gaining a Competitive Edge with Refocused Fraud Prevention

A different type of fraud is also well embedded in...
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Q&A with TrafficGuard's VP Customer Growth: Ad Fraud and Invalid Traffic in the Sports-betting Industry

TrafficGuard holds that the best advertising performance...
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Um Terço do Tráfego Digital é Feito por Robôs

A fraude é um dos componentes do tráfego inválido...
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Programmatic vs. Performance: Can changing cost models protect you against ad fraud?

Ad fraud is forecast to cost APAC businesses US$56 billion..
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Proactive vs Reactive: Finding the Right Approach to Getting Affiliate Ad Fraud Under Control

More than 90% of consumers trust an influencer more than...
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Prejuízo de Bilhões no Tráfego Inválido nos Apps de Finanças

possibilidades para que cybercriminosos se aproveitem...
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Predictions Series 2021: TechBytes with Luke Taylor

Predictions Series 2021: TechBytes with Luke Taylor...
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Por que Investir em Estratégias de Marketing para Aplicativos

Eduardo Carneiro, VP Latam da TrafficGuard, aponta que...
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Podcast | Ad Fraud in E-commerce: Protecting your Business from Bots

Bots have been polluting the internet for years.
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Perth Based TrafficGuard Expands Leadership Team With Appointment Of Chief Product Officer Elie Shuggi

TrafficGuard, today announced the appointment of Elie Shuggi
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Navigating the pitfalls of AI-driven advertising

The limited granularity of reporting in PMax...
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Opacity a key issue with the digital advertising industry

Lack of communication a problem with the adtech world
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New Risks in YouTube Advertising: Managing Brand Safety in Affiliate Marketing

Kalen Bushe's thoughts on The Importance of Brand Safety
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Novo Semestre, é Tempo de Impulsionar Campanhas no Mercado de Educação

Como a época de rematrícula oferece oportunidades...
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Need For Ad Fraud Protection For Digital Marketing Agencies

It has become vital for the agencies to incorporate...
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Navigating the Intersection of AI and Data Privacy in Google’s Performance Max-AI

Revelations surrounding Google’s Performance Max...
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September 1, 2023

Invalid Traffic and Performance Max: The dangers of black box algorithms

Download TrafficGuard’s ultimate guide on how invalid traffi
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August 18, 2023

When Travel Marketing Budget Soar, is Ad Fraud waiting to disrupt your plans?

From unravelling the complexities of invalid traffic...
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June 28, 2023

La Guía Definitiva Sobre el Fraude Publicitario Digital

Las previsiones de eMarketer muestran que...
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June 26, 2023

Invalid Traffic in the Mobile App Industry

Mobile apps are at a heightened risk as fraudsters...
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June 23, 2023

Mobile app marketing trends and events 2023

In the ever-evolving world of mobile app marketing...
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May 24, 2023

Growing Your Fintech App?

With increasing budgets and spending...
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May 15, 2023

Guia Definitivo de Fraude em Anúncios Digitais

A América Latina se posicionará como região de crescimento.
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April 24, 2023

5 Ways you can Benefit from our Agency Partner Program

The digital marketing agency space is a crowded one, and...
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April 1, 2023

Schooling Up on Invalid Traffic in the Education Sector

Combatting invalid traffic for enhanced...
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February 14, 2023

How affiliate fraud is eating your ad budget, and how you can put a stop to it.

Using affiliate advertising channels in your marketing mix?
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January 18, 2023

Cómo Combatir el Fraude Publicitario Digital en la Industria Financiera

La industria financiera es extremadamente competitiva.
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January 18, 2023

Como Combater a Fraude em Anúncios Digitais do Setor Financeiro

A indústria financeira é extremamente competitiva.
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December 21, 2022

What are the threats facing apps’ scaling efforts and how can they overcome them?

The past decade has seen consumer spend skyrocket...
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July 21, 2022

A guide to securing a competitive edge for advertisers in the Financial Services

Arm yourself with the knowledge to fight ad fraud...
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June 23, 2022

Tackling Ad Fraud in the Finance Industry

Wherever marketing budget goes, invalid traffic follows...
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June 21, 2022

The Odds Don't Have to be Stacked Against You!

Tackling ad fraud in the Gaming Industry...
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May 27, 2022

A guide for telecommunications marketers looking to maximise campaign ROI

Upselling services? Every click has to count...
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March 15, 2022

Level Up Against Ad Fraud

What mobile gaming marketers can do to fight fraudsters...
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January 28, 2021

Ad fraud prevention buyer’s guide for performance marketers

Performance advertising is plagued by different tactics...
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February 20, 2020

Getting your advertising Ramadan ready

How Ramadan impacts your advertising...
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June 24, 2019

Complete Buyer’s Guide for Mobile App Ad Fraud Prevention

The impacts of fraud for mobile apps are significant and...
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June 5, 2019

Understanding machine learning for fraud prevention

Ad fraud is constantly evolving to avoid detection...
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May 7, 2019

Ad fraud prevention Buyer’s Guide for ad networks

Fraud prevention is not a tick box exercise...
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August 8, 2018

A New Approach to Addressing Ad Fraud

Mobile accounts for an increasing proportion of ad spend...
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