Bots

Short for robot, a bot is an automated software program designed to carry out specific tasks over the internet, such as crawling websites and indexing content for search engines. However, in the context of ad fraud, we are usually talking about the ‘bad’ bots that are programmed to emulate human behaviour. These vary in levels of sophistication and can do anything from clicking and viewing ads to watching videos, installing apps and even adding products to the shopping cart.

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