A guide to securing a competitive edge for advertisers in the Financial Services
There's an increasingly lucrative opportunity for financial service providers to reach potential customers through digital marketing efforts. One report found a dominant 69% of insurance consumers ran an online search before progressing, while over 1.9 billion individuals worldwide actively use online banking services.
Financial services are investing heavily in digital tactics to try and bag their share of new users; but as we know too well, fraud follows money. With big spending banks investing huge volumes of cash in popular keywords, you can be sure fraudsters are taking their slice of the profits. What does this lead to? Wasted media spend, compromised campaign data, and investment in channels with poor return. Not ideal in an industry where ever click counts.
Arm yourself with the knowledge to effectively fight ad fraud and drive your performance advertising!
Download our guide to learn more about:
- What is invalid traffic?
- What are some of the challenges advertisers in the Financial Services are facing when it comes to Ad Fraud.
- Why you need to take action to stop invalid traffic.