Get Eyes On Your Traffic Data đź‘€ Try Our IVT Calculator To See The Impact Of Invalid Traffic On Your Campaigns. Get Started Today!
Resources
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
June 1, 2023
What is Cookie Stuffing? Watch the two-minute explainer.
All marketers know that cookies are an important part of...
Learn more
May 31, 2023
Let’s Talk: Crafting a memorable small business brand
Essential ingredients for a powerful brand...
Learn more
May 30, 2023
Bots vs. Banks: Investigating the Impact of Bot Traffic in the Finance Sector
NOW Finance is a leading non-bank lender...
Learn more
May 26, 2023
Supercharge your Sports Betting PPC campaigns with TrafficGuard's Click Frequency Rules and Shadow Campaigns
In the fiercely competitive world of sports betting...
Learn more
May 24, 2023
Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns
Affiliate marketing fraud can occur...
Learn more
May 23, 2023
CS Insights: Click Frequency
Unleash click control! TrafficGuard tutorial redefines ad ru
Learn more
May 16, 2023
Proactive vs Reactive: Finding the Right Approach to Getting Affiliate Ad Fraud Under Control
More than 90% of consumers trust an influencer more than...
Learn more
May 15, 2023
Adveritas Targeting TrafficGuard Upgrade with $9m Cap Raising
The company has raised an initial $6.5 million...
Learn more
May 13, 2023
Why Privacy-Enhancing Technologies Can Be the Future of Adtech?
Privacy breaches have become more common and...
Learn more
May 12, 2023
Digital Analytics Products: How Organizations Choose Them
The emergence of digital analytics products...
Learn more
May 8, 2023
Why the Education Sector Needs a Lesson in Ad Fraud
Education marketers need to be fully aware...
Learn more
May 5, 2023
Bad Bots Can Cause All Kinds of Harm Online. Here's How to Protect Yourself
In a world of social media, instant messaging...
Learn more
May 4, 2023
How ChatGPT and Web3 will Open a New Can of Worms for Advertising Transparency
Evolving technologies such as generative AI...
Learn more
May 4, 2023
Mobile Banking Increased Dramatically, but Anti-Fraud Protection is Lagging Behind
Over 90% of the UK alone used online banking.
Learn more
May 4, 2023
Making Scaling a Success for an Innovative Betting App
Smarkets is an innovative, product-led, sports betting...
Learn more
April 27, 2023
Everything you Need to Know About Bounce Rate in Google Analytics 4
Wondering how the release of GA4 will affect the way you...
Learn more
April 27, 2023
What is Compliance Fraud? Watch the two-minute explainer.
Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
Learn more
April 25, 2023
Invalid Traffic: Sophisticated Invalid Traffic VS General Invalid Traffic
IVT Explained: Unraveling SIVT & GIVT's digital mischief.
Learn more
April 25, 2023
Presenting TG, TrafficGuard's Mascot!
TG represents everything TrafficGuard stands for...
Learn more
.png)
April 24, 2023
Using Traffic Hygiene in Your Organization: A Definitive Guide
How to produce high-quality Traffic...
Learn more
April 24, 2023
How ticketing bots are making it harder for fans to score tickets
buying tickets online can quickly turn into a nightmare...
Learn more
April 24, 2023
5 Ways you can Benefit from our Agency Partner Program
The digital marketing agency space is a crowded one, and...
Learn more
April 22, 2023
Defending Travel: Battling Cyber Criminals & Ad Fraud
Travel industry gears up for ad fraud...
Learn more
April 19, 2023
Why Should you Safeguard your App’s ad Spend During the Indian Premier League?
Due to the increased Internet penetration...
Learn more
.png)
April 18, 2023
The 2023 Pandemic Impacting your Bottomline
Global ad fraud is a US$127bn problem...
Learn more
April 18, 2023
Top Aussie Travel Brand Revealed to Have Spent Tens of Thousands on Fake Web Clicks
Travel industry a target for cyber criminals.
Learn more
April 17, 2023
Banking’s Digital Marketing Problem: How to Combat Ad Fraud and Boost High-Street Accounts
The banking and financial services sector...
Learn more
.png)
April 17, 2023
Ad fraud: How Digital Marketers are Combating the Billion-dollar Menace
Given the rapid pace of technological developments...
Learn more
April 17, 2023
The Hidden Threat to Advertising Budgets: How SMEs can fight ad fraud with AI
Ad fraud is a significant threat to advertising.
Learn more
April 13, 2023
Balancing the Grind with Mathew Ratty
Mathew Ratty talks about his journey as an entrepreneur...
Learn more
April 13, 2023
How ad Fraud Affects Brand Marketing
The ad fraud cost is estimated to reach US$44 billion.
Learn more
.png)
March 31, 2023
Eliminating Bots For One Of Britain's Largest Betting Companies
William Hill is a leading British betting company. It began.
Learn more
March 29, 2023
Digital Ad Fraud: The Potential Threats and how Businesses can Protect Themselves
Digital advertisements have become a crucial part...
Learn more
March 28, 2023
Five Signs of Ad Fraud in your Digital Marketing Campaigns
Even the most clued up marketers sometimes look at their...
Learn more
March 28, 2023
For Accurate Attribution and Protection, your MMP Needs TrafficGuard.
Using a mobile measurement partner for your app install...
Learn more
March 24, 2023
Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC across your standard shopping campaigns
Take your campaigns to the next level with TrafficGuard
Learn more
March 23, 2023
How Ad Fraudsters are Sucking the Life and Dollars from Australia’s Digital Ads
Every year, cybercriminals deploy armies of robots...
Learn more
March 23, 2023
Ad Fraud: Here’s How Digital Marketers are Dealing with the Billion Bollar Monster
Ad fraud and the emerging tech to neutralise it...
Learn more
March 22, 2023
Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud
As the digital landscape grows, so does the target for fraud
Learn more
March 21, 2023
Need For Ad Fraud Protection For Digital Marketing Agencies
It has become vital for the agencies to incorporate...
Learn more
March 21, 2023
Podcast | Ad Fraud in E-commerce: Protecting your Business from Bots
Bots have been polluting the internet for years.
Learn more
.png)
March 20, 2023
TrafficGuard Takes Part in Ad:Tech 2023
Marketing in 2023 - driving business growth
Learn more
March 17, 2023
AdTech Experts Reveal Top Seasonal Marketing Trends and Strategies for APAC
Learn the best marketing strategies from industry experts...
Learn more
March 10, 2023
TrafficGuard Scoops Tabcorp Digital Ad Measurement & Verification Work
Tabcorp has partnered with TrafficGuard for...
Learn more
.jpg)
March 9, 2023
GCLID 101: What is GCLID and Why is it Important to Implement this in your Google Ads Account?
Just starting out on your Google Ads journey? Wanting to m..
Learn more
March 9, 2023
Schooling up on invalid traffic in the education sector
How ad fraud affects higher marketing budgets...
Learn more
March 8, 2023
Overcoming Gender Biases in the Tech Industry and Beyond
Mentorship and the need for women role models.
Learn more
March 2, 2023
How fraud is eating sports betting ad budgets, and how you can stop it.
Learn more about ad fraud and sports betting...
Learn more
February 27, 2023
Leveraging Affiliate Marketing? Here’s the Hidden Ad Fraud Risk and How to Avoid it
Affiliate marketing, a popular marketing strategy...
Learn more
February 24, 2023
Tackling the Dark Side of Affiliate Marketing
The industry is expected to grow to $15.7 billion by 2024.
Learn more
February 23, 2023
Getting your advertising Ramadan ready: A guide to web and app usage over Ramadan
User behaviour changes that take over Ramadan...
Learn more
February 22, 2023
How to Reduce CAC across your brand search campaigns
Use TrafficGuard’s verification rules to optimise campaigns.
Learn more
February 17, 2023
As Singapore Ends Covid Rules, Industry Leaders Recall their Surreal Pandemic Memories
Singapore lifted its public anti-Covid protective measures..
Learn more
February 14, 2023
How bots could ruin your Ramadan user acquisition campaigns
Ramadan has always been a key calendar moment for brands...
Learn more
February 14, 2023
How affiliate fraud is eating your ad budget, and how you can put a stop to it.
Using affiliate advertising channels in your marketing mix?
Learn more
February 14, 2023
Quick Stats: Is love in the App?
Do Singaporean consumers really care about Valentine’s Day?
Learn more
.jpg)
February 8, 2023
We asked 12 PPC pros their best tips, here’s what they said
Ad fraud is just one piece of the PPC pie, so while protec..
Learn more
February 8, 2023
The Affiliate Ad Fraud FAQ
Affiliate marketing is an incredibly popular channel amon...
Learn more
February 3, 2023
The New Year Shopping Surge: How Retailers Need to Tackle Click Fraud to Maximise App Downloads and Sales
Stay one step ahead of the fraudsters...
Learn more
February 1, 2023
How to Protect your Mobile App Campaigns from the Treat of Digital Ad Fraud
The digital advertising world is becoming a battleground...
Learn more
January 31, 2023
How Ad Fraud Impacts Marketing KPIs
Digital ad fraud is now a 100 billion US dollar drag on b...
Learn more
January 31, 2023
Marketing digital: Como Maximizar o ROAS das Campanhas de E-commerce e Varejo em 2023
Planejamento exige cuidados em relação à verificação de qual
Learn more
January 31, 2023
TrafficGuard Mobile Apps | The Next 100
Users are spending increasing amounts of money...
Learn more
January 20, 2023
World Headlines: Protecting Business from Ad Fraud
Protecting business from ad fraud...
Learn more
January 12, 2023
Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
Affiliate marketing is a vital channel...
Learn more
.png)
January 11, 2023
Marketing digital 2023: Como o Profissional de Tráfego Deve se Preparar?
Pessoas que trabalham com programática precisam fazer parte
Learn more
December 29, 2022
The Best PPC Software & Tools For 2022
PPC, or pay-per-click advertising, has been around for...
Learn more
December 21, 2022
The trick to fast tracking your app to unicorn status? TrafficGuard
Did you know that only one app achieved more than $100m...
Learn more
December 21, 2022
Enabling mobile apps to supercharge their user acquisition efforts and become unicorns
Ad fraud is hampering apps’ scaling efforts...
Learn more
December 21, 2022
What are the threats facing apps’ scaling efforts and how can they overcome them?
The past decade has seen consumer spend skyrocket...
Learn more
December 19, 2022
TrafficGuard Aposta em Tecnologia Pioneira para Evitar Fraudes em Anúncios Publicitários
Empresa australiana TrafficGuard analisa o tráfego...
Learn more
December 15, 2022
Building a Business Case for Ad Fraud: The Marketers’ Battle for Bigger Budgets in 2023
Fraud in digital advertising is a barrier...
Learn more
December 13, 2022
Tackling the Scourge of Advertising Fraud
While cybersecurity and fraud are making the headlines...
Learn more
December 8, 2022
Why E-commerce Growth in Asia Pacific is Slowing Down
Are online shoppers’ sentiments changing, or...
Learn more
November 28, 2022
Sportsbooks Under Threat: Fraudsters Targeting Mobile App Advertisers
As more live sporting events make their comeback...
Learn more
November 18, 2022
What happens when invalid traffic meets TrafficGuard?
We’ve spoken at length at how amazing TrafficGuard is...
Learn more
November 17, 2022
Perth Based TrafficGuard Expands Leadership Team With Appointment Of Chief Product Officer Elie Shuggi
TrafficGuard, today announced the appointment of Elie Shuggi
Learn more
November 17, 2022
TrafficGuard Welcomes Elie Shuggi as New Chief Product Officer
Trafficguard has appointed Elie Shuggi as its new...
Learn more
November 14, 2022
The NFL, Sports Betting and Invalid Traffic
Score more depositing customers by beating the bots...
Learn more
November 9, 2022
TrafficGuard Protect Pro PPC for Sports Betting Companies
Guard your bets: PPC protection for sports betting business
Learn more
November 9, 2022
Protect Pro PPC | An Ad Fraud Prevention Solution
Safeguard your Ads: TrafficGuard's ad fraud prevention...
Learn more
November 1, 2022
Click Fraud Detection & Protection Software Market to Witness Huge Growth by 2029
The Click Fraud Detection & Protection Software report...
Learn more
October 30, 2022
Growing Guest Engagement: Stopping Ad Fraud to Drive New Bookings
Ad fraud in the hospitality industry is often overlooked...
Learn more
October 24, 2022
Adveritas’ Big Backers Send Signal to Market with Major Premium of $3m Placement
Adveritas is set to accelerate its growth further...
Learn more
October 20, 2022
Invalid traffic and the travel sector: A match made in heaven
The more organised among us are already starting to plan...
Learn more
October 10, 2022
How to Beat the Bots in Three Steps
Ad fraud is a problem that is bigger and more costly than...
Learn more
Subscribe
Subscribe now to get all the latest news and insights on digital advertising, machine learning and ad fraud.
Oops! Something went wrong while submitting the form.