Resources
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June 1, 2023
What is Cookie Stuffing? Watch the two-minute explainer.
All marketers know that cookies are an important part of...
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May 31, 2023
Let’s Talk: Crafting a memorable small business brand
Essential ingredients for a powerful brand...
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May 30, 2023
Bots vs. Banks: Investigating the Impact of Bot Traffic in the Finance Sector
NOW Finance is a leading non-bank lender...
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May 26, 2023
Supercharge your Sports Betting PPC campaigns with TrafficGuard's Click Frequency Rules and Shadow Campaigns
In the fiercely competitive world of sports betting...
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May 24, 2023
Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns
Affiliate marketing fraud can occur...
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May 23, 2023
CS Insights: Click Frequency
Unleash click control! TrafficGuard tutorial redefines ad ru
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May 16, 2023
Proactive vs Reactive: Finding the Right Approach to Getting Affiliate Ad Fraud Under Control
More than 90% of consumers trust an influencer more than...
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May 15, 2023
Adveritas Targeting TrafficGuard Upgrade with $9m Cap Raising
The company has raised an initial $6.5 million...
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May 13, 2023
Why Privacy-Enhancing Technologies Can Be the Future of Adtech?
Privacy breaches have become more common and...
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May 12, 2023
Digital Analytics Products: How Organizations Choose Them
The emergence of digital analytics products...
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May 8, 2023
Why the Education Sector Needs a Lesson in Ad Fraud
Education marketers need to be fully aware...
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May 5, 2023
Bad Bots Can Cause All Kinds of Harm Online. Here's How to Protect Yourself
In a world of social media, instant messaging...
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May 4, 2023
How ChatGPT and Web3 will Open a New Can of Worms for Advertising Transparency
Evolving technologies such as generative AI...
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May 4, 2023
Mobile Banking Increased Dramatically, but Anti-Fraud Protection is Lagging Behind
Over 90% of the UK alone used online banking.
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May 4, 2023
Making Scaling a Success for an Innovative Betting App
Smarkets is an innovative, product-led, sports betting...
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April 27, 2023
Everything you Need to Know About Bounce Rate in Google Analytics 4
Wondering how the release of GA4 will affect the way you...
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April 27, 2023
What is Compliance Fraud? Watch the two-minute explainer.
Decoding Compliance Fraud: Secure ads with TrafficGuard's ma
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April 25, 2023
Invalid Traffic: Sophisticated Invalid Traffic VS General Invalid Traffic
IVT Explained: Unraveling SIVT & GIVT's digital mischief.
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April 25, 2023
Presenting TG, TrafficGuard's Mascot!
TG represents everything TrafficGuard stands for...
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April 24, 2023
Using Traffic Hygiene in Your Organization: A Definitive Guide
How to produce high-quality Traffic...
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April 24, 2023
How ticketing bots are making it harder for fans to score tickets
buying tickets online can quickly turn into a nightmare...
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April 24, 2023
5 Ways you can Benefit from our Agency Partner Program
The digital marketing agency space is a crowded one, and...
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April 22, 2023
Defending Travel: Battling Cyber Criminals & Ad Fraud
Travel industry gears up for ad fraud...
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April 19, 2023
Why Should you Safeguard your App’s ad Spend During the Indian Premier League?
Due to the increased Internet penetration...
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April 18, 2023
The 2023 Pandemic Impacting your Bottomline
Global ad fraud is a US$127bn problem...
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April 18, 2023
Top Aussie Travel Brand Revealed to Have Spent Tens of Thousands on Fake Web Clicks
Travel industry a target for cyber criminals.
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April 17, 2023
Banking’s Digital Marketing Problem: How to Combat Ad Fraud and Boost High-Street Accounts
The banking and financial services sector...
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April 17, 2023
Ad fraud: How Digital Marketers are Combating the Billion-dollar Menace
Given the rapid pace of technological developments...
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April 17, 2023
The Hidden Threat to Advertising Budgets: How SMEs can fight ad fraud with AI
Ad fraud is a significant threat to advertising.
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April 13, 2023
Balancing the Grind with Mathew Ratty
Mathew Ratty talks about his journey as an entrepreneur...
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April 13, 2023
How ad Fraud Affects Brand Marketing
The ad fraud cost is estimated to reach US$44 billion.
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March 31, 2023
Eliminating Bots For One Of Britain's Largest Betting Companies
William Hill is a leading British betting company. It began.
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March 29, 2023
Digital Ad Fraud: The Potential Threats and how Businesses can Protect Themselves
Digital advertisements have become a crucial part...
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March 28, 2023
Five Signs of Ad Fraud in your Digital Marketing Campaigns
Even the most clued up marketers sometimes look at their...
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March 28, 2023
For Accurate Attribution and Protection, your MMP Needs TrafficGuard.
Using a mobile measurement partner for your app install...
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March 24, 2023
Using TrafficGuard’s Shadow Campaigns + Validation rules to reduce CAC across your standard shopping campaigns
Take your campaigns to the next level with TrafficGuard
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March 23, 2023
How Ad Fraudsters are Sucking the Life and Dollars from Australia’s Digital Ads
Every year, cybercriminals deploy armies of robots...
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March 23, 2023
Ad Fraud: Here’s How Digital Marketers are Dealing with the Billion Bollar Monster
Ad fraud and the emerging tech to neutralise it...
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March 22, 2023
Unlocking The Global Opportunity in Sports Betting by Tackling Ad Fraud
As the digital landscape grows, so does the target for fraud
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March 21, 2023
Need For Ad Fraud Protection For Digital Marketing Agencies
It has become vital for the agencies to incorporate...
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March 21, 2023
Podcast | Ad Fraud in E-commerce: Protecting your Business from Bots
Bots have been polluting the internet for years.
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March 20, 2023
TrafficGuard Takes Part in Ad:Tech 2023
Marketing in 2023 - driving business growth
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March 17, 2023
AdTech Experts Reveal Top Seasonal Marketing Trends and Strategies for APAC
Learn the best marketing strategies from industry experts...
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March 10, 2023
TrafficGuard Scoops Tabcorp Digital Ad Measurement & Verification Work
Tabcorp has partnered with TrafficGuard for...
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March 9, 2023
GCLID 101: What is GCLID and Why is it Important to Implement this in your Google Ads Account?
Just starting out on your Google Ads journey? Wanting to m..
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March 9, 2023
Schooling up on invalid traffic in the education sector
How ad fraud affects higher marketing budgets...
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March 8, 2023
Overcoming Gender Biases in the Tech Industry and Beyond
Mentorship and the need for women role models.
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March 2, 2023
How fraud is eating sports betting ad budgets, and how you can stop it.
Learn more about ad fraud and sports betting...
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February 27, 2023
Leveraging Affiliate Marketing? Here’s the Hidden Ad Fraud Risk and How to Avoid it
Affiliate marketing, a popular marketing strategy...
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February 24, 2023
Tackling the Dark Side of Affiliate Marketing
The industry is expected to grow to $15.7 billion by 2024.
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February 23, 2023
Getting your advertising Ramadan ready: A guide to web and app usage over Ramadan
User behaviour changes that take over Ramadan...
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February 22, 2023
How to Reduce CAC across your brand search campaigns
Use TrafficGuard’s verification rules to optimise campaigns.
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February 17, 2023
As Singapore Ends Covid Rules, Industry Leaders Recall their Surreal Pandemic Memories
Singapore lifted its public anti-Covid protective measures..
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February 14, 2023
How bots could ruin your Ramadan user acquisition campaigns
Ramadan has always been a key calendar moment for brands...
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February 14, 2023
How affiliate fraud is eating your ad budget, and how you can put a stop to it.
Using affiliate advertising channels in your marketing mix?
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February 14, 2023
Quick Stats: Is love in the App?
Do Singaporean consumers really care about Valentine’s Day?
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February 8, 2023
We asked 12 PPC pros their best tips, here’s what they said
Ad fraud is just one piece of the PPC pie, so while protec..
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February 8, 2023
The Affiliate Ad Fraud FAQ
Affiliate marketing is an incredibly popular channel amon...
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February 3, 2023
The New Year Shopping Surge: How Retailers Need to Tackle Click Fraud to Maximise App Downloads and Sales
Stay one step ahead of the fraudsters...
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February 1, 2023
How to Protect your Mobile App Campaigns from the Treat of Digital Ad Fraud
The digital advertising world is becoming a battleground...
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January 31, 2023
How Ad Fraud Impacts Marketing KPIs
Digital ad fraud is now a 100 billion US dollar drag on b...
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January 31, 2023
Marketing digital: Como Maximizar o ROAS das Campanhas de E-commerce e Varejo em 2023
Planejamento exige cuidados em relação à verificação de qual
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January 31, 2023
TrafficGuard Mobile Apps | The Next 100
Users are spending increasing amounts of money...
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January 20, 2023
World Headlines: Protecting Business from Ad Fraud
Protecting business from ad fraud...
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January 12, 2023
Ad Fraud and Affiliate Marketing Strategies: How Online Gaming Companies Can Transform Their ROI
Affiliate marketing is a vital channel...
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January 11, 2023
Marketing digital 2023: Como o Profissional de Tráfego Deve se Preparar?
Pessoas que trabalham com programática precisam fazer parte
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December 29, 2022
The Best PPC Software & Tools For 2022
PPC, or pay-per-click advertising, has been around for...
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December 21, 2022
The trick to fast tracking your app to unicorn status? TrafficGuard
Did you know that only one app achieved more than $100m...
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December 21, 2022
Enabling mobile apps to supercharge their user acquisition efforts and become unicorns
Ad fraud is hampering apps’ scaling efforts...
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December 21, 2022
What are the threats facing apps’ scaling efforts and how can they overcome them?
The past decade has seen consumer spend skyrocket...
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December 19, 2022
TrafficGuard Aposta em Tecnologia Pioneira para Evitar Fraudes em Anúncios Publicitários
Empresa australiana TrafficGuard analisa o tráfego...
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December 15, 2022
Building a Business Case for Ad Fraud: The Marketers’ Battle for Bigger Budgets in 2023
Fraud in digital advertising is a barrier...
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December 13, 2022
Tackling the Scourge of Advertising Fraud
While cybersecurity and fraud are making the headlines...
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December 8, 2022
Why E-commerce Growth in Asia Pacific is Slowing Down
Are online shoppers’ sentiments changing, or...
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November 28, 2022
Sportsbooks Under Threat: Fraudsters Targeting Mobile App Advertisers
As more live sporting events make their comeback...
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November 18, 2022
What happens when invalid traffic meets TrafficGuard?
We’ve spoken at length at how amazing TrafficGuard is...
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November 17, 2022
Perth Based TrafficGuard Expands Leadership Team With Appointment Of Chief Product Officer Elie Shuggi
TrafficGuard, today announced the appointment of Elie Shuggi
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November 17, 2022
TrafficGuard Welcomes Elie Shuggi as New Chief Product Officer
Trafficguard has appointed Elie Shuggi as its new...
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November 14, 2022
The NFL, Sports Betting and Invalid Traffic
Score more depositing customers by beating the bots...
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November 9, 2022
TrafficGuard Protect Pro PPC for Sports Betting Companies
Guard your bets: PPC protection for sports betting business
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November 9, 2022
Protect Pro PPC | An Ad Fraud Prevention Solution
Safeguard your Ads: TrafficGuard's ad fraud prevention...
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November 1, 2022
Click Fraud Detection & Protection Software Market to Witness Huge Growth by 2029
The Click Fraud Detection & Protection Software report...
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October 30, 2022
Growing Guest Engagement: Stopping Ad Fraud to Drive New Bookings
Ad fraud in the hospitality industry is often overlooked...
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October 24, 2022
Adveritas’ Big Backers Send Signal to Market with Major Premium of $3m Placement
Adveritas is set to accelerate its growth further...
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October 20, 2022
Invalid traffic and the travel sector: A match made in heaven
The more organised among us are already starting to plan...
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October 10, 2022
How to Beat the Bots in Three Steps
Ad fraud is a problem that is bigger and more costly than...
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