Header NA Infographic-01-01

Digital ad fraud in North America [Infographic]

Insights 10 October 2019 Posted by TrafficGuard

According to Juniper Research, North American advertisers lost $44 million of their advertising spend per day to fraudulent traffic in 2018 alone.

As the most mature digital advertising market, advertisers from around the world often look to North America as a sign of things to come. As ad fraud increases, businesses outside the region can use knowledge of what is happening in North America to preempt the impact of fraud as it grows in local markets.

By 2022, the total loss to mobile advertising fraud globally is forecast to reach US$87 billion, rising from US$34 billion in 2018.

The below infographic explores the growing cost of ad fraud, and trends shaping the digital ecosystem in North America based on Juniper Research & TrafiicGuard’s whitepaper ‘Digital Advertising Fraud in North America’.

 

Let's talk!

Get on the front foot in the fight against ad fraud. Book a consultation today!

By providing your details you agree for TrafficGuard to store and process your information in accordance with our Privacy Policy.

  • The industry’s only triple layered fraud prevention
  • Detection, mitigation and reporting in one simple tool
  • Real-time blocking for clean data and swift optimisation
  • Comprehensive reporting provides a single source of truth for advertisers, traffic partners, agencies, and ad networks